Thinking about creating a health and fitness website? Have all the resources in place but still find yourself getting nervous? Did you think that it was going to be just like any other gym website design that you will draw roughly on a paper and then get it online within a week? Nope! This doesn’t work like that. If you want your website to work and garner more leads, you will have to do more than just create a fancy homepage.
There could literally be thousands of ways to create a successful personal trainer website design but what are your requirements? What all do you need for your business to be successful? You may not be able to fathom on what critical point you stand right now. Maybe you will be able to understand your situation better by having a closer look at what others are doing.
Consider Well Established Fitness Websites Your Inspiration
There are plenty of successful health and fitness websites out there and their design language speaks volumes as to why they are such a big success with their audience. You want to build a website too and it will be successful only if and when it attracts quality visitors and has the ability to turn them into leads. You are going to have to do 3 things in order to attract them, engage them and then turn them into leads. You will have to do ample planning, do correct presentation, and come up with relevant content.
Apart from this you will also have to do the following:
Set Your Goals and Define Your Target Audience
What are your goals?
Who is your audience?
Don’t get nervous or excited while building your new website because these emotions can get the best of you and eventually harm the final product. It is time to begin with planning for your website. You will start with identifying your website’s end goal. You will establish a purpose for it and then comes identifying your target audience. This is where doing a thorough research on other personal trainer website designs is going to be useful.
You can get inspired by the styles and elements used on the sites of your competition and decide what would suit you the best and up to what extent. Not doing correct planning for your website and failing to build it around your target audience is going to be very bad for your business and as a result people will fail to engage with you.
Put Some Efforts In Visual Branding
You should know what your website should look like. You’ve already taken care of the must-have essentials of your health and fitness website design but the next step is going to be more crucial. Here you will turn your attention to creating the actual website. You will have to go beyond the homepage and random blogs that you throw at in every single page following it. If you want to be able to build a digital, lead-generating machine you will also have to focus on navigation and classes offered pages, along with before and after pages and the most important, testimonials page.
A lot of people are not going to just sit around and read through the content that you’ve put up. No doubt there is a certain percentage of audience that will find the written content very valuable but for the ones who are looking for instant gratification, you will have to focus on a more interactive design and a very intuitive user interface that solves their queries within just a few seconds of them landing on your home page.
Have You Ever Thought Of Adding A Lead Capture Form To Your Pages
This is the right way to accentuate the actual functionality of your website. By adding a lead capture form to a page you can directly impact your lead generation goals. These forms are available in many shapes and sizes but you need to understand that there is no “right” type of form for you. For example if you pick a passive form, your user will see it pop up after a certain number of site visits. You can also time it to pop up after a certain number of minutes spent by the user on your site.
When we talk about aggressive forms, you can make them pop up just moments after your visitor has landed on your website. Like I said, there’s no one right type of form for you to implement, so it is better to keep trying them in combination or alternatively. You can keep one for one month and then the other for the next month. This will make it easier for you to compare the lead totals at the end of every month. The leads earned from these forms individually will help you decide the winner for your fitness website design.
Quality Content For Quality Leads
Having said that, we can’t really separate the impact that quality content has on the lead generation capabilities of any website. At the end of the day, what matters is how relevant and informative your website proves to be for the user and that is only possible when the content is relevant and crisp and more importantly sourced from a place that commands authority and has credibility.
This in turn will eliminate the need for excessive brainstorming for interesting ideas. You can simply pick out the best ideas to write on, produce your unique written assets with their help and then optimize them for better visibility on the leading search engines. High quality content is specifically very suitable for inbound marketing purposes. This is because you already know what audience is going to read your blogs or articles and what is going to jump straight to the before and after images pages.
For any health and fitness website to be successful it will have to rely heavily on their inbound marketing strategy. This is for the simple reason that it has become a preeminent way to boost lead generation and because you have already identified the right types of leads for conversion, you have a very high likelihood of converting them and nurture and manage them through your marketing and sales cycle.
Last But Not The Least, It Has To Be A Mobile Friendly Design
Smartphones are taking over. They are bound to surpass the use of desktop in internet browsing and they will one day. If you do not make a more responsive and relatable website that evolves with the evolving technology, your online business / Fitness Website design is bound to lose. Your website needs to be viewable, responsive, scalable and very well optimized for mobile devices because that is the only way to win in this market.
Final Thoughts
These were just a few tips that could enable you to create a lead generating health and fitness or gym website design. You could be doing it already but not getting the results that you desire. Maybe you need to change your perspective or maybe you need to do some additional research and come up with more intense measures. The bottom line is these strategies are like tailor made gloves. One size doesn’t fit everyone.
Top comments (1)
After recent algorithmic updates health sites have no scope. It's just my opinion.