White label reporting and analytics tools let you put your own logo, colours and domain on dashboards and reports, then hand them to clients or embed them in your own product. The buyers range from marketing agencies sending monthly reports to SaaS teams shipping analytics inside their app. This is a condensed version of a 41-tool guide from iwhitelabel.io's Reporting & Analytics category.
Dev shortlist: if you're embedding analytics in your own product, start with the SDKs. Reveal BI (JavaScript, React, Angular, Blazor, iOS and Android SDKs), Metabase (open-source core, React SDK for embedding single charts or full dashboards), GoodData (React SDK and web components, with tenant-level isolation), Embeddable (you build the analytics UI in your own codebase with its component SDK), Sisense (Compose SDK, plus a headless option), and Evidence (reports written in Markdown and SQL, kept under version control).
What to check on any of them
- Branding: logo, colours, fonts, favicon, and whether "Powered by" text can be removed.
-
Custom domain and email sender: e.g.
reports.youragency.com, and report emails sent from your address. - Multi-tenancy: separate data and permissions per client without running a separate instance for each.
- Embedding depth: an iframe, a JavaScript or React SDK, or a REST API for headless use.
- Data connectors to ad platforms, CRM, SEO, social and analytics tools.
- Self-service: can your clients filter and build their own views without your engineers?
- Security: row-level security, SSO, role-based access.
The 41 tools at a glance
| Tool | Primary use case | Best for |
|---|---|---|
| Cyfe | All-in-one KPI dashboards | Agencies, marketing teams, no-code operators |
| Reveal BI | Embedded analytics SDK | SaaS product teams |
| GoodData | Enterprise embedded analytics | Agencies, SaaS builders, enterprises, integrators |
| Metabase | Open-source BI + white-label | SaaS teams, OSS-aligned orgs |
| Akkio | Generative BI for agencies | Digital agencies, consultants |
| Databox | Agency KPI dashboards | Agencies, resellers, no-code operators |
| Luzmo | Embedded analytics for SaaS | Agencies, SaaS builders, product teams, integrators |
| Metrics Watch | Email-first reporting | Marketing agencies, no-code operators |
| Umami | Privacy-first web analytics | Agencies, site owners, product teams, developers |
| Chartbrew | Client reporting and dashboards | Agencies, product teams, SaaS companies, consultants, developers |
| Adriel | Cross-channel ad analytics | Performance agencies, enterprises |
| TWIPLA | Privacy-first web analytics | Agencies, resellers, SaaS builders |
| Evidence | Code-first embedded analytics | SaaS builders, solution integrators |
| Swydo | Automated agency reporting | Marketing agencies |
| ReportGarden | Marketing agency reporting | Digital agencies, PPC/SEO firms |
| Zuar | White-label analytics portal | Data consultancies, B2B SaaS |
| Yellowfin | Enterprise embedded BI | SaaS vendors, enterprises |
| Bold BI | Embedded BI for SaaS | ISVs, SaaS companies |
| Qlik | Enterprise associative analytics | Large enterprises, ISVs |
| Sisense | AI-powered embedded analytics | SaaS companies, enterprises |
| Countly | Product analytics under your brand | Product teams, SaaS companies, agencies, enterprises, developers |
| Toucan | Storytelling analytics | SaaS for non-technical users |
| Embeddable | Developer-first embedding | Engineering-led SaaS teams |
| Qrvey | Multi-tenant SaaS analytics | AWS-based SaaS companies |
| Domo | Enterprise BI + external analytics | Large enterprises, data teams |
| Explo | Customer-facing analytics | SaaS product teams |
| DotNet Report | .NET embedded reporting | .NET developers, ASP.NET ISVs |
| Helical Insight | Open-source BI + enterprise WL | Agencies, SaaS builders, integrators |
| Zoho Analytics | Cloud BI + white-label portal | SaaS companies, agencies |
| ClicData | Cloud BI + automated reporting | Agencies, SaaS vendors |
| Astrato | Live-query cloud BI | Snowflake/BigQuery/Databricks users |
| Yurbi | Self-hosted dashboards and reporting | Agencies, no-code operators |
| Agency360 | All-in-one agency reporting | Full-service digital agencies |
| UserMetric | Privacy-first web analytics | Website owners, small businesses, marketers, agencies |
| DataBrain | Embedded analytics and customer-facing BI | SaaS companies, product teams, agencies, platforms |
| AgencyAnalytics | Multi-channel agency reporting | Marketing and SEO agencies |
| Klipfolio | KPI dashboards + metrics layer | Agencies, resellers |
| Matomo | Privacy-first web analytics | Agencies, no-code operators, privacy-conscious teams |
| DashThis | Automated marketing reporting | Boutique agencies, freelancers |
| Whatagraph | Marketing data + reporting | Mid-large agencies |
| The Reporting Hub | Power BI white-label portal | Agencies, resellers, Microsoft-centric teams |
Grouped by how you deliver it
Embedded in a SaaS product. GoodData, Metabase, Luzmo, Reveal BI, Bold BI and Explo are the article's picks for product teams. A few details from the listings:
- Bold BI lists 140+ connectors, SDKs for React, Angular and Vue, and SSO via OAuth 2.0, OpenID Connect and JWT.
- Luzmo supports CSS injection and component-level theming. Removing the "Powered by Luzmo" mark and sending white-labelled email alerts are on higher-tier plans.
- Qrvey is built for AWS-based SaaS, with serverless per-tenant data isolation.
- Astrato queries Snowflake, BigQuery or Databricks live, with no extract layer.
- DataBrain embeds through React, Vue, Angular, Web Components and a REST API.
Agency client reporting. AgencyAnalytics, Databox, Adriel, DashThis and Whatagraph are the article's balanced picks for agencies. Others cover narrower needs:
- Metrics Watch sends reports as HTML emails, so clients read them in their inbox with no login.
- Swydo builds reports from templates per service (SEO, PPC, social) and lets you adjust them per client.
- ReportGarden adds proposals and invoicing next to reporting.
- AgencyAnalytics lists a custom email domain for report delivery and a white-label mobile app on higher tiers.
Self-hosted, privacy-first or stack-specific.
- Matomo, Umami, TWIPLA, UserMetric: cookieless web analytics. Matomo and Umami can be self-hosted.
- Helical Insight: on-premise or private cloud, with branding down to the login page in its enterprise edition.
- DotNet Report: a self-hosted report builder for .NET and ASP.NET applications.
- Yurbi: self-hosted, with site-based licensing for unlimited end users.
- The Reporting Hub: a branded multi-tenant portal on top of Power BI Embedded, with custom domain and SSO.
Three things to plan for
- White label features on higher tiers. Custom domains, email branding, watermark removal and branded mobile apps can sit on more expensive plans or paid add-ons. Price the plan that includes every surface you need. Akkio's white label Build-On Package, for example, was announced from $999 a month.
- Performance. Test dashboard load times with realistic data volumes and several users at once, especially on tools that refresh data on a schedule rather than querying live.
- Embedding effort. GoodData, Qlik and Sisense need data modelling, semantic layer design and SDK work before the first dashboard goes live. In multi-tenant setups, per-tenant isolation and row-level security need careful design. Count the engineering time, not just the licence.
Before you commit, test the full journey your client sees: login page, dashboard, report email, mobile and error states. Check that the vendor's name doesn't show up on any of them.
Browse every tool in the white label Reporting & Analytics category on iwhitelabel.io.
Originally published at iwhitelabel.io.
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