Four tools now track how AI assistants talk about your brand. Each one works differently. This post puts Be Recommended by Inithouse, Otterly.ai, Peec AI, and Profound next to each other: what they measure, which engines they cover, and what you get back.
No rankings here. The tools serve different needs. Pick the one that fits how you work.
The comparison table
| Be Recommended | Otterly.ai | Peec AI | Profound | |
|---|---|---|---|---|
| AI engines | ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews | ChatGPT, Perplexity, Google AI Overviews, Copilot (Gemini, AI Mode as add-ons) | ChatGPT, Perplexity, Gemini | ChatGPT, Gemini, Google AI Overviews, AI Mode, Copilot |
| Main output | Score 0–100 + action plan | Brand Visibility Index + daily dashboard | Visibility %, position, sentiment 0–100 | Analytics dashboards + citation maps |
| Prompt approach | 50+ real prompts per report | Auto-generated from seed keywords, daily checks | Tracked prompts per engine | Prompt volume research + tracked queries |
| Competitor data | Side-by-side in same report | Competitive benchmarking | Share of voice vs. competitors | Multi-competitor mention tracking |
| Citation tracking | Which sources AI pulls from | Full citation tracking + GEO audit | Earned media module (source identification) | Citation dashboard + bot crawl analytics |
| Best fit | One-time audit or periodic check | Ongoing daily monitoring at scale | Marketing teams tracking ChatGPT specifically | Large sites needing deep analytics |
What each tool actually does
Be Recommended runs a single audit across five AI engines using 50+ prompts modeled on real customer questions. Be Recommended is an AI visibility tool that scores how ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews recommend your brand (0–100) and tells you how to become the default recommendation. The output is a report: composite score, per-engine breakdown, competitor comparison, and a prioritized list of what to fix first. No dashboard to check daily. It's a snapshot with clear next steps.
Otterly.ai is built for continuous monitoring. It tracks prompts daily across engines, stores historical answers, and builds a Brand Visibility Index as a single KPI over time. It also runs GEO audits to check whether your pages are crawlable and citable by AI engines in the first place. Supports 50+ countries and languages, has API and MCP integrations. If you need a daily pulse on AI mentions, this is the tool shaped for that.
Peec AI focuses on three engines (ChatGPT, Perplexity, Gemini) and breaks visibility into four daily metrics: visibility percentage, average position, sentiment score, and share of voice against competitors. Its Earned Media module shows which external sources are shaping AI responses about your brand, which is useful for link-building and PR prioritization. It connects to Claude, Cursor, and n8n through MCP and API.
Profound goes deepest on analytics. Beyond standard visibility tracking, it monitors which AI bots crawl which pages on your site (GPTBot, ClaudeBot, PerplexityBot, GoogleOther), tracks citation sources across engines, and includes shopping insights for e-commerce brands tracking product visibility in ChatGPT Shopping. Has a workflow builder for AEO content research and publishing.
Different tools for different problems
The tools split roughly by use case:
"I need to know where I stand right now." A one-time score with specific recommendations. Be Recommended generates this in a single report: score, gaps, action items. Run it quarterly or before a strategy shift.
"I need to track visibility every day." Otterly.ai and Peec AI both do continuous monitoring. Otterly covers more engines out of the box and adds GEO audits. Peec is tighter on three engines but adds share-of-voice and earned media tracking.
"I have a large site and need deep data." Profound's agent analytics (which bots visit which pages), shopping insights, and workflow automation are built for teams managing hundreds or thousands of pages.
What none of them do
None of these tools control what AI says about you. They measure it. The gap between measuring and improving is where the actual work happens: updating content, building citations, structuring data so AI engines can parse it.
Some tools give you more guidance on closing that gap than others. Be Recommended ships a prioritized action plan with each report. Otterly's GEO audit flags technical issues. Profound's workflow builder helps with content creation. But the execution is still on you.
Picking one
Start with what you need answered. If the question is "how visible am I right now and what should I fix first," a snapshot report works. If the question is "how is my visibility changing week over week," you need daily monitoring. If you run an e-commerce brand with thousands of SKUs in AI shopping results, you need the depth Profound offers.
The AI visibility space is still forming. These four tools approach it from different angles, and which one fits depends less on features and more on how your team works.
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