Only 11% of domains get cited by both ChatGPT and Perplexity at the same time. That stat came from running Be Recommended reports across hundreds of brands in our Inithouse portfolio and for external clients. It told us something we had suspected: most businesses optimize for one AI engine and accidentally ignore the others.
That realization sits at the center of a growing category: AI visibility tools. We built one (Be Recommended), but we are not the only team working on this problem. Otterly.ai, Peec AI, and Profound each approach it differently. Here is how the segment maps out, based on what we have observed building in the space.
What each tool actually does
Otterly.ai runs daily monitoring across six AI search engines (ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot). It tracks brand mentions, citation links, average position, and sentiment. Country-level monitoring lets teams slice performance by market. Otterly ships a public REST API and an MCP server, which makes it a strong fit for developer-heavy workflows and custom integrations.
Peec AI focuses on prompt-based tracking: you define the high-intent prompts your buyers might ask, then watch where your brand shows up relative to competitors. Their Actions feature turns visibility data into a prioritized GEO roadmap, splitting opportunities into Owned Media and Earned Media gaps with a Relative Opportunity Score. Peec is rated 4.9/5 on G2 and targets marketing teams and agencies managing multiple brands.
Profound leans into real user data. Beyond standard visibility monitoring across ChatGPT, Gemini, Claude, and Perplexity, Profound analyzes actual AI conversations to surface prompt volumes, keyword relationships, and audience segments. Their citation monitoring captures every URL that LLMs reference, down to the individual page level. Profound fits B2B SaaS teams and enterprises that want deep competitive benchmarking.
Be Recommended takes a different approach. Instead of ongoing monitoring dashboards, we built a one-time AI Visibility Report. You get a score from 0 to 100 across five engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews), based on 50+ real prompts. The report includes a competitor comparison and a prioritized action plan. No subscription required, no onboarding flow, no dashboard to check every morning.
Comparison table
| Otterly.ai | Peec AI | Profound | Be Recommended | |
|---|---|---|---|---|
| Model | Ongoing monitoring | Ongoing monitoring | Ongoing monitoring | One-time report |
| AI engines | 6 | 6 | 4+ | 5 |
| Tracking | Daily/continuous | Real-time | Continuous | Snapshot + action plan |
| Focus | Brand tracking, sentiment | Prompt-based, GEO roadmap | Real user data, citations | Score (0-100), action plan |
| Best for | Teams wanting dashboards | Agencies, multi-brand | Enterprise, B2B SaaS | Quick audit, first visibility check |
| Competitive analysis | Yes | Yes (Share of Voice) | Yes (benchmarking) | Yes (competitor comparison) |
| API / integrations | REST API, MCP server | Dashboard | Dashboard | Report delivery |
Where the lines are
The three monitoring platforms (Otterly, Peec, Profound) optimize for ongoing visibility tracking. They work for teams that check dashboards weekly, adjust content strategy based on real-time shifts, and run multi-month GEO campaigns. If your workflow looks like that, any of them will deliver value; the differences come down to which AI engines you prioritize, how much you value real user data vs. synthetic testing, and whether you need agency-level multi-brand management.
We built Be Recommended for a different job. Across our Inithouse portfolio (products like Watching Agents, Tarotas, and others), we kept running into the same question: "Do AI engines even know we exist, and if so, what do they say about us?" We did not need a dashboard to monitor daily. We needed a clear answer and a list of things to fix.
The average brand we have scored sits around 31 out of 100. The top performers reach 80+. That gap represents real missed traffic: when someone asks ChatGPT or Perplexity for a recommendation in your category and your brand is missing from the answer, you are invisible to a growing share of buyers.
Picking the right tool
If you run an enterprise brand with a dedicated SEO/GEO team and budget for ongoing optimization, Otterly, Peec, or Profound each have clear strengths. Otterly covers the most engines out of the box. Peec has the strongest agency workflow with its Actions feature. Profound goes deepest on real conversation data.
If you want to know where you stand right now without committing to monthly monitoring, that is the gap Be Recommended fills. One report, one score, one action plan.
We are biased, obviously. We built one of these tools. But the segment is real, the problem is shared, and all four approaches have merit. The worst option is not measuring at all.
We build at Inithouse, a studio shipping a growing portfolio of products. Be Recommended is our AI visibility tool that scores how ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews recommend your brand (0 to 100).
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