For a business running any online service or store, the conversion rate is one of the most crucial parts of maintaining a successful venture. There are often so many different details and aspects that go into business management that it can be easy to get carried away, but at the end of the day it is still about converting online users into customers.
The ability to keep the conversion rate high is something of an exact science, and many companies have to deal with trial and error to provide meaningful results. Fortunately, there have been enough experiments to come up with a few crucial tips. Here are just ten essential methods from conversion rate optimization experts.
1. The conversion rate ties to the bounce rate — improve the latter and you improve the former
The bounce rate is how often online users that visit the website end up leaving without digging any deeper. It can be a bit disheartening to have a high bounce rate, but there’s always a reason for it! Even the most challenging project can be doable with the right direction, and knowing that the website has a high bounce rate (with a tool) can help provide some much-needed direction.
2. Online users appreciate a company that respects their time
Most of the tips are going to complement each other and work toward piecing together a whole picture, as optimized web design is something that tends to snowball into something much bigger when applying best-practice methods. First and foremost, the goal would be to develop a mindset where the company has no intention of wasting time. After all, a business is about selling a product, and that can be hard with all the trappings of a website.
3. When to keep it short and sweet
When it comes to keeping things as short and sweet as possible, the ideal area of the website is just about everywhere. There is no need for walls of text when it comes to talking about the company, or trying to sell products. When the online user first hops in, if they see that the company has a headline that gets to the point and tells them what to expect, the business owner will likely enjoy a lower bounce rate and higher conversion rate.
4. When to keep long-form content
Now that there’s an understanding about when to keep things short and to the point, it is also crucial to note that there is a place where long-form content succeeds: blogs and articles. There was a time when such pieces were still kept relatively short, but current trends show long-form content as one of the best ways to catch an online user’s attention. The fact that relevant and unique blogs can encourage a user to make a purchase, it is no wonder why it matters when it comes to the conversion rate.
5. Keep those loading times as short as possible!
While one of the more straightforward of the tips, there is no understating how crucial loading times can be. Many people will only give upwards to ten seconds before leaving a website — if the site has not fully loaded between that time, the business owner will not be able to expect a very high conversion rate. The bounce rate of a site with slow loading times is often quite high.
6. Keep an eye on those high-quality images
Along the same vein as lowering load times, one of the things that people tend to forget are the images in the website. Typically, most would want a high-quality image as they can help seal the deal when it comes to selling products and services. However, there is such a thing as too much of a good thing, and a high-resolution image could take too long to load.
7. Make use of technical search engine optimization (SEO)
Technical SEO typically requires the help of professionals, as it is about making changes to the infrastructure to make it easier for the Google algorithm to find and index. While there isn’t much else to say except it makes the website easier to access, it is a relatively easy thing to accomplish and comes highly recommended.
8. Make use of keywords from various social media sites
It can, at times, be surprising how easy it can be to get relevant keywords from a variety of social media sites. YouTube is a special case, where the search bar fills up with recommended keywords as the user types in their query. That said, not many realize that they are not mere suggestions, but some of the most important keywords in the website. Making use of creative ways to get necessary keywords can help immensely with conversion rates. The use of a pay-per-click (PPC) method can also provide plenty of data that can help a company start a new digital marketing strategy without the stress.
9. When to utilize local SEO
Local SEO can be extremely beneficial for startups and companies that use physical establishments. The reason it helps so much is the fact that a company can narrow their target audience and no longer have to compete with so many other businesses. It can be easily accomplished by having articles relate to local events. There is no need to market at a national level if the company can only cater to a local audience.
10. Do not forget the mobile market!
Last but certainly not least comes the most important part of getting a high conversion rate as a business. Conversion rate optimization experts all say that the mobile platform is the superior platform, and the number of mobile online shoppers will only increase in 2021. While it is not necessarily a reason to completely ignore the browser version, the mobile platform should at least be superior to the browser store in terms of functionality. A focus on the mobile app for most companies is what will effectively reduce bounce rate and allow them to optimize their conversion rates.
The best part about trying to run a company in 2021 is that there are plenty of conversion rate optimization experts that can provide essential advice to get an excellent head start in the user’s chosen industry. With the right mindset, achieving success early on is practically guaranteed.
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