Master Index & Implementation Roadmap

Originally published at thatdevpro.com. This framework reference is part of the 14-tier Engine Optimization stack from ThatDevPro, an SDVOSB-certified veteran-owned web + AI engineering studio. You are reading the dev.to mirror; the source-of-truth canonical version with embedded validation tools lives at the link above.

The Strategic Navigation Layer for the Complete ThatDeveloperGuy Framework Library

This is the master reference tying together all framework documents in this library. It specifies what each framework covers, how they relate to each other, the order to implement them in, and which ones apply for which client engagement types. Use this as the entry point when starting any new client work.

Last refreshed: 2026-05-11 — adds Level 0 Architectural Doctrine (Content First Architecture). Content First is the build philosophy axiom that governs every other framework: semantic HTML is the substrate, the visual layer is a projection on top, AI crawlers and search engines extract the substrate, humans see the projection. Without it, the entire framework library is decoration applied to sites no bot can read. The doctrine framework framework-contentfirst.md is now the highest priority entry in the dependency graph and must be read before any other framework is invoked. Earlier 2026-05-05 added three cross-stack frameworks (Cross-Stack Implementation, React/SPA, Tailwind) so every pattern in the library can be applied across React, Vue, Svelte, Next.js, Nuxt, SvelteKit, Astro, Hugo, WordPress, Shopify, Webflow, and Tailwind CSS — not only plain HTML. Earlier this same date added the four foundational frameworks (Technical SEO, Schema, Page Experience, Internal Linking). All cross-references in this index resolve.

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1. Framework Library Inventory

The library currently contains 56 framework documents plus this master index. Categorized below.

1.0 Architectural Doctrine (1)

#	Framework	File	Purpose
0	Content First Architecture	framework-contentfirst.md	The architectural axiom that governs every other framework. Semantic HTML as substrate, visual layer as projection. AI crawlers read the substrate; humans see the projection. Must be read first and applied before any Level 1 Foundation work.

1.1 Foundational Quality, Authority & AI (13)

#	Framework	File	Purpose
1	E-E-A-T	framework-eeat.md	Experience, Expertise, Authoritativeness, Trustworthiness — the foundational quality framework Google uses to evaluate content sources
2	YMYL	framework-ymyl.md	Your Money or Your Life — heightened standards for content affecting health, finances, safety, civic participation
3	Helpful Content System	framework-hcs.md	Google's Who/How/Why framework for content quality
4	Search Quality Rater Guidelines	framework-sqrg.md	The 175-page document Google's human raters use to evaluate sites
5	Core Updates	framework-coreupdates.md	Detection, response, and recovery from Google's broad core algorithm updates
6	Information Gain	framework-infogain.md	Google Patent US 11,995,114 B2 — original information value measurement
7	Entity Salience	framework-entitysalience.md	NLP-based entity importance scoring and per-page entity engineering
8	Knowledge Graph	framework-knowledgegraph.md	Wikidata, Wikipedia, Knowledge Panel claiming and entity authority
9	AI Citations	framework-aicitations.md	ChatGPT, Perplexity, Claude, Gemini, Copilot, Grok, AI Overview citation mechanics
10	Spam Policies	framework-spampolicies.md	All 18 Google spam policies with detection, prevention, and remediation
11	Trust Signals	framework-trustsignals.md	Trust signals broader than E-E-A-T (badges, certifications, transparency, social proof)
12	Agentic AI Search	framework-agenticaisearch.md	Optimization for autonomous agent-driven search and task execution
13	Multimodal Search	framework-multimodalsearch.md	Optimization for queries combining text, image, voice, and video

1.2 Technical Foundation (6)

#	Framework	File	Purpose
14	Technical SEO	framework-technicalseo.md	Crawling, indexing, canonicalization, redirects, URL structure, status codes, JS rendering, hreflang, crawler observability
15	Schema & Structured Data	framework-schema.md	JSON-LD, @id graph pattern, all major schema types, sameAs networks, validation methodology
16	Page Experience	framework-pageexperience.md	LCP, INP, CLS, mobile usability, HTTPS, intrusive interstitials, image/font/JS performance
17	Performance	framework-performance.md	Performance optimization beyond Core Web Vitals — server-side, caching, edge, deeper waterfall analysis
18	Security	framework-security.md	HTTPS, HSTS, security headers, broader security posture
19	Mobile SEO	framework-mobileseo.md	Mobile-specific deep dive — mobile-first indexing, mobile usability, PWA

1.3 Strategy, Architecture & Discovery (3)

#	Framework	File	Purpose
20	Internal Linking	framework-internallinking.md	Hub-and-spoke architecture, anchor text discipline, topical clusters, crawl depth, orphan detection
21	Keyword Research	framework-keywordresearch.md	Query discovery, intent classification, mapping, cannibalization resolution
22	Featured Snippets & AI Overviews	framework-featuredsnippets.md	Position zero, AI Overview citation, PAA, SERP features

1.4 Local & Geographic (2)

#	Framework	File	Purpose
23	Local SEO	framework-localseo.md	GBP, Local Pack, citations, reviews, programmatic local pages
24	International SEO	framework-international.md	hreflang, ccTLD vs subfolder decisions, multilingual content

1.5 Specialized Vertical (6)

#	Framework	File	Purpose
25	Image SEO	framework-imageseo.md	Image optimization, alt text, image search, Google Lens
26	Video SEO	framework-videoseo.md	YouTube, video schema, video sitemaps, embed optimization
27	Voice Search	framework-voicesearch.md	Voice query patterns, conversational optimization
28	Visual Search	framework-visualsearch.md	Google Lens, visual search optimization
29	News SEO	framework-newsseo.md	Google News, Top Stories, news sitemaps, editorial signals
30	Ecommerce SEO	framework-ecommerceseo.md	Product schema, faceted nav, MerchantReturnPolicy, shopping graph

1.6 Off-Site Authority (2)

#	Framework	File	Purpose
31	Link Building	framework-linkbuilding.md	Earned backlinks, outreach, toxic backlink handling
32	Digital PR	framework-digitalpr.md	Press release, media outreach, brand mentions to citation conversion

1.7 Conversion, UX & Trust (4)

#	Framework	File	Purpose
33	CRO	framework-cro.md	Conversion rate optimization paired with SEO
34	UX SEO	framework-uxseo.md	UX/UI patterns supporting SEO
35	Form Optimization	framework-formoptimization.md	Form design for conversion + accessibility
36	Accessibility	framework-accessibility.md	A11y for SEO and human users

1.8 Analytics & Measurement (3)

#	Framework	File	Purpose
37	GA4	framework-ga4.md	GA4 setup, events, conversions, reports
38	GSC Analysis	framework-gscanalysis.md	GSC setup, query analysis, coverage diagnostics
39	Reporting	framework-reporting.md	Client reporting cadence, deliverables, dashboards

1.9 Operational (7)

#	Framework	File	Purpose
40	Initial Audit	framework-initialaudit.md	Comprehensive new-client audit process and report template
41	Migration	framework-migration.md	Domain, platform, HTTPS, URL migrations
42	Ongoing Audit	framework-ongoingaudit.md	Quarterly/annual review methodology
43	Competitor Audit	framework-competitoraudit.md	Competitive analysis methodology
44	Content Audit	framework-contentaudit.md	Content audit methodology — refresh / consolidate / retire decisions
45	Client Onboarding	framework-clientonboarding.md	New-client engagement onboarding
46	Pricing	framework-pricing.md	Pricing & packaging methodology

1.10 Platform-Specific (9)

#	Framework	File	Purpose
47	WordPress	framework-wordpress.md	WordPress-specific SEO patterns
48	Next.js	framework-nextjs.md	Next.js (App Router + Pages Router) SEO
49	Shopify	framework-shopify.md	Shopify Liquid SEO
50	Webflow	framework-webflow.md	Webflow SEO
51	Astro / Hugo	framework-astrohugo.md	Astro / Hugo / SSG SEO
52	Headless	framework-headless.md	Headless CMS SEO (decoupled architectures)
53	Cross-Stack Implementation	framework-cross-stack-implementation.md	Bridge file translating every SEO pattern across HTML, React, Vue, Svelte, Next, Nuxt, SvelteKit, Astro, Hugo, 11ty, WP, Shopify, Webflow, Remix, Gatsby, Solid
54	React / Vue / Svelte SPA	framework-react.md	Pure client-rendered SPA SEO — when SSR/SSG is not in scope, including prerendering decision tree
55	Tailwind CSS	framework-tailwind.md	Tailwind-specific concerns: purge config, dynamic class hazards, dark mode + CLS, focus accessibility, prose typography

1.11 Index

#	Framework	File	Purpose
56	Master Index (this document)	framework-masterindex.md	The strategic navigation layer for the complete library

---

2. Framework Dependency Graph

Some frameworks depend on others being implemented first:

LEVEL 0 — ARCHITECTURAL DOCTRINE (read and applied before any Level 1 work):
  Content First Architecture (framework-contentfirst.md)
  Establishes the build philosophy: semantic HTML as substrate, visual
  layer as projection. Every framework below presupposes this doctrine
  is in place. Without it, the rest of the library is decoration applied
  to sites no AI crawler can read.

LEVEL 1 — FOUNDATION (must be in place first):
  Technical SEO              (framework-technicalseo.md)
  Page Experience            (framework-pageexperience.md)
  Schema & Structured Data   (framework-schema.md)
  Security                   (framework-security.md)

LEVEL 2 — CONTENT & ARCHITECTURE (built on Level 1):
  Internal Linking           (framework-internallinking.md)
  Keyword Research           (framework-keywordresearch.md)
  E-E-A-T                    (framework-eeat.md)
  Helpful Content System     (framework-hcs.md)
  Mobile SEO                 (framework-mobileseo.md)

LEVEL 3 — SPECIALIZED & OPTIONAL (based on business):
  YMYL                       (framework-ymyl.md)              — only if YMYL business
  Local SEO                  (framework-localseo.md)          — only if local-relevant
  Image SEO                  (framework-imageseo.md)          — especially visual industries
  Video SEO                  (framework-videoseo.md)          — only if video content
  News SEO                   (framework-newsseo.md)           — only if news/editorial publisher
  Ecommerce SEO              (framework-ecommerceseo.md)      — only if ecommerce
  International SEO          (framework-international.md)     — only if multi-region

LEVEL 4 — AUTHORITY BUILDING (requires Level 1-2):
  Knowledge Graph            (framework-knowledgegraph.md)
  Entity Salience            (framework-entitysalience.md)
  AI Citations               (framework-aicitations.md)
  Multimodal Search          (framework-multimodalsearch.md)
  Agentic AI Search          (framework-agenticaisearch.md)
  Link Building              (framework-linkbuilding.md)
  Digital PR                 (framework-digitalpr.md)
  Trust Signals              (framework-trustsignals.md)

LEVEL 5 — MONITORING & MAINTENANCE (ongoing):
  Spam Policies              (framework-spampolicies.md)
  Core Updates               (framework-coreupdates.md)
  SQRG                       (framework-sqrg.md)
  Information Gain           (framework-infogain.md)
  Featured Snippets          (framework-featuredsnippets.md)
  Performance                (framework-performance.md)
  GA4                        (framework-ga4.md)
  GSC Analysis               (framework-gscanalysis.md)
  Reporting                  (framework-reporting.md)
  Ongoing Audit              (framework-ongoingaudit.md)
  Competitor Audit           (framework-competitoraudit.md)
  Content Audit              (framework-contentaudit.md)

LEVEL 6 — CONVERSION LAYER (overlay on indexed sites):
  CRO                        (framework-cro.md)
  UX SEO                     (framework-uxseo.md)
  Form Optimization          (framework-formoptimization.md)
  Accessibility              (framework-accessibility.md)
  Voice Search               (framework-voicesearch.md)
  Visual Search              (framework-visualsearch.md)

OPERATIONAL — used during specific events:
  Initial Audit              (framework-initialaudit.md)      — new client onboarding
  Migration                  (framework-migration.md)         — site moves
  Client Onboarding          (framework-clientonboarding.md)  — engagement starts
  Pricing                    (framework-pricing.md)           — quoting / packaging

PLATFORM — apply per technical stack:
  WordPress, Next.js, Shopify, Webflow, Astro/Hugo, Headless,
  Cross-Stack Implementation (bridge file — read once),
  React / Vue / Svelte SPA (when CSR is unavoidable),
  Tailwind CSS (overlays any of the above)

Level 0 note: Content First Architecture is the only Level 0 framework. It is the architectural axiom that governs every other framework in this library. Read framework-contentfirst.md before opening an editor on any new build. Verify adherence via the 30 point Content First Audit Rubric before considering any site ready for Level 1 Foundation frameworks. Retrofitting an existing visual first site to Content First takes priority over all other framework work because the rest of the library has no effect on a site whose content is invisible to AI crawlers.

Cross-stack note: every SEO pattern in this library was originally documented for plain HTML. Engineers working in React, Vue, Svelte, Next.js, Nuxt, SvelteKit, Astro, Hugo, WordPress, Shopify, or Webflow should read framework-cross-stack-implementation.md first — it translates every common pattern into each stack and is the cheapest way to onboard a build team without re-explaining the basics. Tailwind users add framework-tailwind.md. Pure CSR SPAs add framework-react.md.

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3. Implementation Order for New Client Engagement

3.1 Standard Engagement Sequence

Phase 0: Doctrine and Engagement Initiation (Week 0-1)

1. Read framework-contentfirst.md and internalize the architectural doctrine
2. Run Initial Audit (framework-initialaudit.md)
3. Apply the Content First Audit Rubric (30 points) to the existing site or planned build
4. Document findings, scoring, prioritization
5. Present findings to client (include the Content First posture as a foundational discussion)
6. Define engagement scope based on findings (use framework-pricing.md for packaging)
7. Onboarding workflow (framework-clientonboarding.md)

For retrofit engagements: any Content First Audit score below 22/30 means the architectural retrofit precedes all Level 1 Foundation work. There is no point optimizing Technical SEO, Page Experience, or Schema on a site whose content does not reach the AI crawler.

For greenfield engagements: Content First Architecture is applied from the first commit. The substrate is authored before the projection. The substrate is verified extractable before any other framework is layered on.

Phase 1: Technical Foundation (Weeks 1-4)

1. Technical SEO (framework-technicalseo.md)

   • GSC and Bing Webmaster setup
   • Sitemap configuration
   • Robots.txt audit and AI crawler policy
   • Indexing remediation
   • Canonicalization fixes
   • Redirect chain resolution
   • HTTPS and HSTS verification

2. Page Experience (framework-pageexperience.md)

   • CWV baseline (LCP, INP, CLS)
   • Critical performance fixes
   • Mobile optimization
   • Image / font / JS optimization
   • Third-party tag audit

3. Schema (framework-schema.md)

   • Sitewide Organization, Person, WebSite schema with @id graph
   • Per-page WebPage and BreadcrumbList
   • Content-type-specific (Article, Service, Product, LocalBusiness)
   • Validation pass

4. Security (framework-security.md)

   • Security headers
   • Mixed content audit

Phase 2: Content Architecture (Weeks 4-8)

1. Keyword Research (framework-keywordresearch.md)

   • Document keyword strategy
   • Map keywords to existing pages
   • Identify gaps and cannibalization

2. Internal Linking (framework-internallinking.md)

   • Site architecture audit
   • Hub page implementation
   • Orphan resolution
   • Anchor text optimization
   • Crawl depth fixes

3. Content Quality assessment

   • E-E-A-T (framework-eeat.md) — about page, author bios, editorial signals
   • HCS (framework-hcs.md) — Who/How/Why patterns
   • Trust Signals (framework-trustsignals.md)
   • Content Audit (framework-contentaudit.md) — refresh / consolidate / retire decisions

Phase 3: Authority Building (Weeks 8-16)

1. Knowledge Graph (framework-knowledgegraph.md)

   • Wikidata implementation
   • sameAs network
   • External authoritative references

2. Entity Salience (framework-entitysalience.md)

   • Per-page entity engineering
   • Schema entity references

3. AI Citations (framework-aicitations.md)

   • llms.txt deployment
   • AI engine bot access
   • Citation testing
   • Multimodal Search (framework-multimodalsearch.md)
   • Agentic AI Search (framework-agenticaisearch.md)

4. Link Building (framework-linkbuilding.md)

   • Linkable asset development
   • Outreach campaigns
   • Digital PR (framework-digitalpr.md)

Phase 4: Specialized Layers (As Applicable, Weeks 4+)

• Local SEO if applicable (framework-localseo.md)
• Image SEO for visual industries (framework-imageseo.md)
• Video SEO (framework-videoseo.md)
• News SEO (framework-newsseo.md) for publishers
• Ecommerce SEO (framework-ecommerceseo.md) for ecommerce
• International SEO (framework-international.md) for multi-region
• YMYL compliance (framework-ymyl.md) if applicable

Phase 5: Conversion Overlay (Weeks 8+)

• CRO (framework-cro.md)
• UX SEO (framework-uxseo.md)
• Form Optimization (framework-formoptimization.md)
• Accessibility (framework-accessibility.md)

Phase 6: Ongoing Operations (Continuous)

• Spam Policy compliance monitoring (framework-spampolicies.md)
• Core Update monitoring (framework-coreupdates.md)
• Featured Snippet / AI Overview optimization (framework-featuredsnippets.md)
• Information Gain across new content (framework-infogain.md)
• GA4 (framework-ga4.md) and GSC (framework-gscanalysis.md) analysis
• Reporting (framework-reporting.md)
• Quarterly audits (framework-ongoingaudit.md)
• Competitor monitoring (framework-competitoraudit.md)

---

4. Engagement Type Decision Tree

engagement_decision_tree:

  universal_doctrine_for_all_engagements:
    required_framework: Content First Architecture (framework-contentfirst.md)
    applies_to: every engagement type below
    rationale: "The doctrine is the prerequisite to every other framework. No engagement begins without it."

  is_local_business:
    yes:
      essential_frameworks:
        - Content First Architecture (doctrine)
        - Initial Audit
        - Technical SEO
        - Page Experience
        - Schema
        - Security
        - Local SEO
        - E-E-A-T
        - Internal Linking
        - Keyword Research
        - Trust Signals
        - Spam Policies (compliance)
        - Core Updates (monitoring)
        - GA4 / GSC Analysis
      important_frameworks:
        - Knowledge Graph
        - Image SEO
        - Featured Snippets
        - AI Citations
        - Link Building
        - Reviews (covered in Local SEO)
        - Mobile SEO
        - Accessibility
      conditional:
        - YMYL (if industry applies)
        - International (if multi-region)
        - Voice Search (if relevant query patterns)

  is_content_publisher:
    yes:
      essential_frameworks:
        - Content First Architecture (doctrine)
        - Initial Audit
        - Technical SEO
        - Page Experience
        - Schema
        - E-E-A-T
        - Helpful Content System
        - Information Gain
        - Internal Linking
        - Keyword Research
        - Featured Snippets & AI Overviews
        - Spam Policies
        - News SEO
      important_frameworks:
        - Entity Salience
        - Knowledge Graph
        - AI Citations
        - Link Building
        - Image SEO
        - Video SEO
        - Core Updates
        - Content Audit
      conditional:
        - YMYL (if YMYL topics)

  is_ecommerce:
    yes:
      essential_frameworks:
        - Content First Architecture (doctrine)
        - Initial Audit
        - Technical SEO
        - Page Experience
        - Schema (especially Product)
        - E-E-A-T
        - Internal Linking
        - Keyword Research
        - Image SEO
        - Ecommerce SEO
        - Spam Policies
        - GA4 / GSC Analysis
      important_frameworks:
        - Local SEO (if local presence)
        - AI Citations
        - Link Building
        - Featured Snippets
        - CRO
        - Trust Signals
        - Accessibility

  is_b2b_service:
    yes:
      essential_frameworks:
        - Content First Architecture (doctrine)
        - Initial Audit
        - Technical SEO
        - Page Experience
        - Schema
        - E-E-A-T (heavy emphasis)
        - Knowledge Graph
        - Internal Linking
        - Keyword Research
        - AI Citations
        - Link Building
        - Trust Signals
      important_frameworks:
        - Helpful Content System
        - Information Gain
        - Featured Snippets
        - Digital PR
        - GA4 / GSC Analysis
      conditional:
        - Local SEO (if local business)
        - YMYL (if regulated industry)

  is_multi_region_or_multi_language:
    yes:
      add_to_essential:
        - International SEO

---

5. Pricing Alignment with Framework Implementation

Based on the 14-tier ThatDeveloperGuy framework and pricing.

5.1 $250/month Client Tier (59 optimizations)

Covers (in framework terms):

• Level 0 Content First Architecture (doctrine applied at build, audited annually)
• Tier 1 Foundation → Technical SEO + Page Experience + Schema basic + E-E-A-T basic
• Tier 2 Search Visibility → Keyword Research + Internal Linking + basic content optimization
• Tier 3 AI Domination → AI Citations + Knowledge Graph basics + Entity Salience
• Tier 5 Local Domination → Local SEO (full) if applicable
• Hosting & Maintenance items

Frameworks fully implemented at this tier:

• Content First Architecture (doctrine)
• Technical SEO (foundational items)
• Page Experience (basic CWV)
• Schema (basic types)
• Internal Linking (basic)
• Local SEO (if applicable)
• AI Citations (basic)
• GA4 / GSC Analysis

5.2 Master Automated Package ($7,997 / $1,997 month, 85 optimizations)

Adds beyond $250 tier:

• Comprehensive E-E-A-T implementation
• Comprehensive Helpful Content System
• Information Gain implementation across content
• Knowledge Graph full implementation
• Entity Salience deep work
• AI Citations comprehensive
• Image SEO if applicable
• Featured Snippets / AI Overview optimization
• Comprehensive Schema beyond basics
• Link Building active campaigns
• Trust Signals (full)
• CRO overlay

5.3 Full 14-Tier Stack ($11,997 / $2,997 month)

Adds:

• YMYL compliance (if applicable)
• International SEO (if applicable)
• Migration support
• Comprehensive ongoing audits
• Advanced SERP feature targeting (Featured Snippets, AI Overviews)
• Full multimedia optimization (Image + Video + Visual + Voice)
• Spam policy continuous monitoring with proactive risk management
• Multimodal Search optimization
• Agentic AI Search readiness
• Digital PR campaigns
• Full accessibility compliance

Cross-reference: framework-pricing.md for full packaging methodology.

---

6. Common Engagement Packages

6.1 "AI Search Optimization" Package

For clients specifically wanting AI engine visibility:

Frameworks:

1. Content First Architecture (framework-contentfirst.md) — doctrine prerequisite
2. AI Citations (framework-aicitations.md)
3. Knowledge Graph (framework-knowledgegraph.md)
4. Entity Salience (framework-entitysalience.md)
5. Schema (framework-schema.md)
6. Information Gain (framework-infogain.md)
7. E-E-A-T (framework-eeat.md)
8. Helpful Content System (framework-hcs.md)
9. Featured Snippets & AI Overviews (framework-featuredsnippets.md)
10. Multimodal Search (framework-multimodalsearch.md)
11. Agentic AI Search (framework-agenticaisearch.md)

Implementation: 80-160 hours
Pricing: $5,997-12,997 one-time, $1,497-2,997/month maintenance

6.2 "Local Business Foundation" Package

For local businesses needing complete local presence:

Frameworks:

1. Content First Architecture (framework-contentfirst.md) — doctrine prerequisite
2. Initial Audit
3. Local SEO (framework-localseo.md) — primary
4. Technical SEO (framework-technicalseo.md)
5. Schema (framework-schema.md)
6. Page Experience (framework-pageexperience.md)
7. Internal Linking (framework-internallinking.md)
8. E-E-A-T (framework-eeat.md) — applied to local context
9. Trust Signals (framework-trustsignals.md)
10. GA4 / GSC Analysis

Implementation: 40-80 hours
Pricing: $2,997-5,997 one-time, $497-997/month maintenance

6.3 "Recovery from Algorithm Update" Package

For sites hit by core update or other algorithmic event:

Frameworks:

1. Content First Architecture (framework-contentfirst.md) — verify substrate intact
2. Initial Audit (focused)
3. Core Updates (framework-coreupdates.md)
4. E-E-A-T (framework-eeat.md)
5. Helpful Content System (framework-hcs.md)
6. Information Gain (framework-infogain.md)
7. Spam Policies (framework-spampolicies.md)
8. SQRG (framework-sqrg.md)
9. Content Audit (framework-contentaudit.md)
10. Site-specific remediation per audit findings

Implementation: 60-120 hours
Pricing: $4,997-9,997

6.4 "Migration Support" Package

For clients migrating sites:

Frameworks:

1. Content First Architecture (framework-contentfirst.md) — verify substrate preserved during migration
2. Initial Audit (pre-migration)
3. Migration (framework-migration.md) — primary
4. Technical SEO (framework-technicalseo.md)
5. Internal Linking (framework-internallinking.md)
6. Schema (framework-schema.md)
7. Page Experience (framework-pageexperience.md)
8. Post-migration monitoring (90 days)

Implementation: 40-160 hours depending on site complexity
Pricing: $2,997-19,997

6.5 "New Site Launch" Package

For greenfield site builds with SEO from day one:

Content First Architecture (doctrine) applied from first commit. All Level 1-2 frameworks (Technical, Schema, Page Experience, Internal Linking, Keyword Research, E-E-A-T, HCS) plus Level 3 specialized frameworks per business type.

Implementation: 80-200 hours for site + SEO
Pricing: $5,997-19,997

6.6 "Ecommerce Foundation" Package

For ecommerce sites needing structured SEO from product page through category through checkout:

Frameworks:

1. Content First Architecture (framework-contentfirst.md) — doctrine prerequisite
2. Initial Audit
3. Technical SEO
4. Schema (Product-heavy)
5. Page Experience
6. Ecommerce SEO (framework-ecommerceseo.md)
7. Image SEO
8. Internal Linking (faceted-nav focus)
9. Keyword Research
10. CRO overlay
11. GA4 / GSC Analysis

Implementation: 60-160 hours
Pricing: $4,997-14,997

6.7 "Content First Retrofit" Package

For existing visual first sites whose content is invisible to AI crawlers:

Frameworks:

1. Content First Architecture (framework-contentfirst.md) — primary
2. Initial Audit (with Content First Audit Rubric scored)
3. Technical SEO (rendering strategy migration)
4. Schema (server rendered schema reinstall)
5. Migration (framework-migration.md) where rendering strategy changes
6. Internal Linking (post substrate fix)
7. Validation and post retrofit monitoring (90 days)

Implementation: 40-200 hours depending on site complexity and existing architecture
Pricing: $3,997-15,997

This package is the prerequisite for any other engagement on a site that fails the Content First Audit Rubric.

---

7. Framework Cross-Reference Quick Reference

When working in one area, consult related frameworks:

Working On	Also Consult
Starting any new build	Content First Architecture (always) + Initial Audit + relevant Platform doc
Retrofitting existing visual first site	Content First Architecture + Migration + Technical SEO + Schema
Schema implementation	Content First Architecture (schema in first byte) + E-E-A-T (Person/Org), Knowledge Graph (sameAs), Local SEO (LocalBusiness), Ecommerce SEO (Product)
Local pages	Local SEO + Spam Policies (programmatic risk) + Schema (LocalBusiness subtype)
Content quality	E-E-A-T + HCS + Information Gain + Entity Salience + Trust Signals
AI optimization	Content First Architecture (extraction substrate) + AI Citations + Knowledge Graph + Entity Salience + Schema + Multimodal + Agentic
Site recovery	Content First Architecture (verify substrate) + Core Updates + E-E-A-T + HCS + SQRG + Content Audit
Migration	Content First Architecture (preserve substrate) + Migration + Technical SEO + Internal Linking + Schema
New content	HCS + Information Gain + Internal Linking + Schema + Keyword Research
Authority building	E-E-A-T + Knowledge Graph + Link Building + Digital PR + Trust Signals
Performance work	Page Experience + Performance + Mobile SEO + Image SEO + Platform-specific
Indexing problems	Content First Architecture (substrate audit first) + Technical SEO + Schema + Internal Linking + GSC Analysis
Conversion drop	CRO + UX SEO + Form Optimization + Page Experience + GA4
New product launch	Schema (Product) + Internal Linking + Image SEO + Ecommerce SEO + Keyword Research
Algorithm update fallout	Core Updates + Spam Policies + Content Audit + E-E-A-T + Information Gain
Implementation in React/Vue/Svelte	Content First Architecture (mandatory) + Cross-Stack Implementation + React/SPA + (platform-specific if Next.js/Nuxt/SvelteKit)
Tailwind-based site	Content First Architecture (CSS as projection layer) + Cross-Stack Implementation + Tailwind + (target stack platform doc)
Pure CSR SPA needs to rank	Content First Architecture (the doctrine warns against this; prerender or migrate) + React/SPA (prerendering decision tree) + Cross-Stack Implementation + Migration
Picking a stack for a new build	Content First Architecture (favor SSG/SSR stacks) + Cross-Stack Implementation (Section 0 capability matrix) + relevant Platform doc

---

8. Maintenance Cadence Across Frameworks

ongoing_maintenance_combined:

  daily:
    - Monitor GSC for new manual actions or critical errors
    - Watch for sudden traffic drops
    - Respond to negative reviews (local clients)
    - Spot-check 5xx in server logs

  weekly:
    - Review GSC Coverage and Performance reports
    - Check for new spam reports or manual actions
    - Publish 1-2 GBP posts if local
    - Spot-check newly published content for schema and internal linking
    - Review GSC Core Web Vitals report for new errors
    - Curl test of newly published pages as GPTBot to verify substrate intact

  monthly:
    - Comprehensive GSC review across reports
    - GBP performance review (local)
    - CWV trend analysis
    - Citation health check (local)
    - New backlinks acquired review
    - Content publication maintenance
    - GBP photo additions (local)
    - Internal linking review on new content
    - Sitewide schema validation sample
    - Third-party tag inventory drift check
    - Content First spot audit on 5 random pages (verify rendering strategy intact)

  quarterly:
    - Full audit per Initial Audit framework
    - Content First Audit Rubric scored on representative pages
    - Citation comprehensive audit (local)
    - Backlink profile audit
    - Schema audit
    - Internal linking audit (orphan + crawl depth)
    - Cannibalization audit
    - Programmatic page audit (if applicable)
    - Competitor analysis update (`framework-competitoraudit.md`)
    - Knowledge Graph status check
    - Performance audit (WebPageTest + Lighthouse)
    - AI crawler policy review

  annually:
    - Strategic review across all frameworks
    - Content First Architecture full portfolio audit
    - Wikidata enrichment
    - Wikipedia consideration if newly notable
    - Major content refresh planning
    - Pricing/packaging review
    - Tool stack review
    - Hosting / CDN evaluation
    - Migration redirect retention verification
    - Full URL inventory and structural review

---

9. Library Statistics

library_status_2026_05_11:
  framework_documents: 56
  master_index: 1
  tier_documents: 14
  operational_playbooks: 3        # EO-COPY-PASTE, SEO-Search-Appearance, SERP-Optimization
  total_md_documents: 74

  estimated_total_words: ~275000
  estimated_implementation_hours_full_stack: 200-400
  estimated_engagement_capacity: ongoing for 130+ client sites

  level_0_doctrine_complete:
    - Content First Architecture   ✓ (framework-contentfirst.md, May 2026)

  level_1_foundation_complete:
    - Technical SEO       ✓ (framework-technicalseo.md, May 2026)
    - Page Experience     ✓ (framework-pageexperience.md, May 2026)
    - Schema              ✓ (framework-schema.md, May 2026)
    - Security            ✓
    - Internal Linking    ✓ (framework-internallinking.md, May 2026)

  major_frameworks_with_audit_rubrics:
    - Content First Architecture (30-pt rubric)
    - E-E-A-T (130-pt rubric)
    - YMYL (48-pt rubric)
    - HCS (54-pt rubric)
    - SQRG (40+16-pt rubric)
    - Local SEO (33-pt rubric)
    - Technical SEO (35-pt rubric)
    - Page Experience (30-pt rubric)
    - Schema (30-pt rubric)
    - Internal Linking (25-pt rubric)
    - Keyword Research (12-pt rubric)
    - All others have audit rubrics

---

10. Known Future Build Opportunities

The four foundational frameworks called out in prior versions of this index — Technical SEO, Schema, Page Experience, Internal Linking — are now built (May 2026). Cross-references to them across the library now resolve.

Three cross-stack frameworks were also added (May 2026): framework-cross-stack-implementation.md, framework-react.md, framework-tailwind.md. Every existing framework that contains HTML code examples now has a cross-stack reference to translate those examples into React, Vue, Svelte, Next.js, Nuxt, SvelteKit, Astro, Hugo, WordPress, Shopify, and Webflow.

Level 0 Architectural Doctrine framework-contentfirst.md was added 2026-05-11 to codify the build philosophy that governs every other framework in the library.

Additional frameworks worth considering for future build, ranked by impact for ThatDeveloperGuy's client mix (NWA / SoMo local + ecommerce + b2b service + content publisher):

High priority (Joseph-specific niche):

• framework-sdvosb.md — SDVOSB / federal contracting SEO. GSA Schedule, DUNS, federal buyer behavior, contracting compliance. Mentioned 58+ times across the library as Joseph's differentiator but not yet systematized.
• framework-multibrand.md — Managing multi-brand portfolios. Joseph operates 5 brands; cross-domain link strategy and entity disambiguation are non-trivial.

Medium priority (operational completeness):

• framework-penaltydiagnosis.md — Penalty diagnosis when no manual action shows in GSC. Algorithmic suppression detection.
• framework-disavow.md — Toxic backlink remediation specifically. Currently scattered across Link Building.
• framework-reputation.md — Reputation management broader than Local SEO reviews. Brand monitoring, false-information correction, crisis response.
• framework-conversiontracking.md — Conversion tracking across GA4, server-side tagging, attribution. Currently partial in GA4 framework.
• framework-attribution.md — Multi-touch attribution modeling.
• framework-editorialcalendar.md — Editorial calendar and content planning rhythm.
• framework-contentbrief.md — Content brief / topic brief templates.
• framework-topicresearch.md — Topic research methodology.
• framework-contentlifecycle.md — Refresh / retire / consolidate decisions. Some overlap with existing framework-contentaudit.md.
• framework-contentsyndication.md — Syndication strategy.

Low priority (specialized, optional):

• framework-emailmarketing.md — Email's intersection with SEO.
• framework-socialmedia.md — Social signals reality (mostly limited).
• framework-prseo.md — PR and SEO alignment beyond Digital PR.
• framework-crisisseo.md — Crisis SEO when things go wrong publicly.
• framework-seoethics.md — White / gray / black hat boundaries.

Operational tooling (future):

• framework-qualitycontrol.md — Ensuring frameworks applied consistently across the agency.
• framework-documentation.md — Documenting client work.
• framework-projectmgmt.md — SEO project management.
• framework-toolstack.md — Tool stack decisions.
• framework-aitools.md — AI tools for SEO use.

These represent ongoing build opportunities. Some are partial overlaps with existing frameworks; others are genuinely new territory.

---

End of Master Index

Document version: 2.2
Last updated: 2026-05-11
Maintained by: ThatDeveloperGuy

This document is the entry point. Start here when beginning any engagement, planning new content, or assessing strategic direction. All other documents reference this one for cross-framework context.

Owner: Joseph W. Anady — ThatDeveloperGuy — SDVOSB
Contact: 505-512-3662 | [e-mail]

---

Changelog

2026-05-11 (v2.2) — Architectural Doctrine added.

• Added Level 0 Architectural Doctrine framework: framework-contentfirst.md. Codifies the build philosophy (semantic HTML substrate, visual layer as projection) that governs every other framework in the library. Includes 30-point Content First Audit Rubric, five hard rules, substrate/projection layer specifications, validation methodology (curl tests, JS disabled tests, view source tests, AI crawler simulation), retrofit strategy for existing visual first sites, stack specific implementation patterns across HTML/React/Vue/Svelte/Next.js/Nuxt/SvelteKit/Astro/Hugo/WordPress/Shopify/Webflow, and common violation catalog.
• Updated Section 1 Inventory: added Section 1.0 Architectural Doctrine (1) at the top. Library count 55 → 56 frameworks; total .md documents 73 → 74.
• Updated Section 2 Dependency Graph: added LEVEL 0 ARCHITECTURAL DOCTRINE above LEVEL 1 FOUNDATION, with explicit note that no Level 1 work proceeds until doctrine is read and applied.
• Updated Section 3 Implementation Order: Phase 0 now begins with reading framework-contentfirst.md and scoring the Content First Audit Rubric before any other work.
• Updated Section 4 Engagement Decision Tree: added universal_doctrine_for_all_engagements clause; Content First Architecture now listed as essential framework for every engagement type.
• Updated Section 5 Pricing: $250/month tier now explicitly includes doctrine audit annually.
• Updated Section 6 Common Engagement Packages: doctrine prerequisite added to all six existing packages; new Section 6.7 "Content First Retrofit" package added for existing visual first sites failing the audit rubric.
• Updated Section 7 Cross-Reference: added "Starting any new build" and "Retrofitting existing visual first site" rows; doctrine reference added across applicable existing rows.
• Updated Section 8 Maintenance Cadence: weekly curl test added, monthly Content First spot audit added, quarterly Content First Audit Rubric scoring added, annual portfolio wide Content First audit added.
• Updated Section 9 Library Statistics: added level_0_doctrine_complete entry; framework_documents 55 → 56; total_md_documents 73 → 74; estimated_total_words 250k → 275k; Content First Architecture added to major_frameworks_with_audit_rubrics.

2026-05-05 (v2.1) — Cross-stack expansion.

• Added 3 new platform/cross-stack frameworks: framework-cross-stack-implementation.md (the bridge file translating SEO patterns across HTML, React, Vue, Svelte, Next.js, Nuxt, SvelteKit, Astro, Hugo, 11ty, Remix, Gatsby, WordPress, Shopify, Webflow); framework-react.md (pure CSR React/Vue/Svelte SPA SEO with prerendering decision tree); framework-tailwind.md (Tailwind-specific concerns: purge, dynamic class hazards, dark-mode CLS, focus accessibility, prose).
• Library count 52 → 55 frameworks; total .md documents 70 → 73.
• Section 1.10 Platform-Specific expanded from 6 to 9 entries.
• Section 7 Cross-Reference table extended with 4 new "Working On" rows for SPA / Tailwind / cross-stack scenarios.
• Section 9 statistics updated; Section 10 future-build list updated.

2026-05-05 (v2.0) — Major refresh.

• Added 4 foundational frameworks now built: Technical SEO, Schema & Structured Data, Page Experience, Internal Linking. Cross-references throughout the library now resolve.
• Reorganized Section 1 inventory into 11 categorical groups reflecting actual library state (52 frameworks now, not 23).
• Removed stale Section 10 "Known Remaining Gaps" entries that have since been built (videoseo, newsseo, mobileseo, voicesearch, visualsearch, ga4, cro, accessibility, security, performance, ecommerceseo, multimodalsearch, agenticaisearch, trustsignals, all platform-specific).
• Updated Implementation Order with all 6 phases and current frameworks.
• Updated Engagement Type Decision Tree with current framework names.
• Added Section 6.6 Ecommerce Foundation Package.
• Updated Section 9 Library Statistics with accurate counts.
• Section 10 now lists genuine future-build opportunities (SDVOSB, multibrand, penalty diagnosis, etc.) with priority rankings.

2026-04-29 (v1.0) — Initial master index.

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From the ThatDevPro Engine Optimization framework library. Studio: ThatDevPro (SDVOSB veteran-owned web + AI engineering). Sister property: ThatDeveloperGuy. Source: https://www.thatdevpro.com/insights/framework-masterindex/.