The first thing a visitor notices about your website is its design. It’s a bit like a book cover. If it’s attractive and well-designed, they’ll continue reading. If it’s not, they’ll move on to the next website.
You have a few seconds to make a good impression. That’s why it’s so important to have a well-designed website. A bad website design can drive away potential customers.
In this post, we’ll look at eight common web design mistakes that could be costing you business. Keep reading.
1. Small text and unreadable fonts
If you want people to read your website content, you need to make sure the text is readable. That means using a font size that is easy to read and not too small.
If the font size is too small, users will have to squint and zoom in to read the text. This can be frustrating and cause them to leave your website.
To make sure your text is readable, use a font size of at least 16px. You should also use a font that is easy to read and not too fancy.
2. Poor navigation
One of the most important elements of your website is the navigation. Just like a physical map, your website’s navigation should help users find what they are looking for.
If your website doesn’t have clear navigation, users will leave your site and choose a competitor’s site. Make sure your website has a clear navigation bar at the top of the page, and include drop-down menus if necessary.
You should also include a search bar on your website so users can easily find what they are looking for.
3. No clear call to action
A call to action (CTA) is a statement that tells a user what to do next. It could be anything from “sign up” to “contact us” or “learn more.”
CTAs are important for guiding users to the next step. If there’s no CTA, users may leave your website without taking the action you want them to.
Make sure your website has a clear CTA on every page. You can use buttons, links or banners to make your CTAs stand out.
4. Not having a responsive design
Responsive web design is the process of designing and building a website so that it adapts to whatever device it is being viewed on. According to Startup Fastlane, this is important because it allows for a better user experience.
If your website isn't responsive, it can be difficult to read and navigate. This can lead to high bounce rates and low conversions. In fact, 57% of internet users say they won't recommend a business with a poorly designed mobile site.
In addition, Google uses mobile-friendliness as a ranking factor, so if your website isn't responsive, it could hurt your SEO.
5. Not having a mobile version of your website
Mobile internet traffic accounts for over 50% of all internet traffic. That means that over half of the people who visit your website will do so from their mobile device.
If your website isn’t mobile-friendly, you’re missing out on a huge portion of your potential audience.
In addition to losing traffic, you’re also likely to lose potential customers.
People who visit a website that isn’t mobile-friendly are much less likely to make a purchase or take any other action.
Having a mobile version of your website is essential in today’s world. If you don’t have one, you need to get one as soon as possible.
6. Not updating your website
Websites are not meant to be designed and then never touched again. Your website should be updated regularly to keep it current and fresh. This can include updating your content, adding new images, and changing the layout of your pages.
By not updating your website, you risk losing potential customers who may think your business is no longer active. It can also hurt your search engine rankings, as Google and other search engines prefer websites that are regularly updated.Implementing a white label chatbot can help keep your website dynamic by providing real-time engagement, answering customer inquiries instantly, and ensuring a seamless user experience that signals an active and responsive business.
Make sure to set aside time each month to review and update your website. If you don’t have time to do it yourself, consider hiring a professional web designer to help.
7. Using too much Flash
Remember when Flash was the hot new thing on the internet? It was the best way to create interactive websites and videos. But that was a long time ago. Now, it’s just outdated and unnecessary.
Most internet users and web designers have moved on from Flash. That’s because it doesn’t work on most mobile devices, and it can slow down your website. Plus, there are better, more modern ways to create interactive websites and videos.
Instead of using Flash, consider using HTML5, JavaScript, or CSS3. These are all modern web design tools that can help you create a more interactive and engaging website.
8. Poor search engine optimization
Search engine optimization (SEO) is the process of making your website more visible on search engines. When people are looking for a business like yours online, you want to make sure they can find you.
If your website isn’t optimized for search engines, you could be missing out on a lot of potential customers. Make sure you include relevant keywords in your website’s content and meta tags, and create a sitemap so search engines can easily find and index your website’s pages.
Conclusion
The design of a website is a very important factor in the success of your business. It can impact how your audience views your business and can help convert one-time visitors into repeat customers.
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