There are many ways through which Beacon Technology can help in Retail Industry. Moreover, it allows the retailers to enable high experience for their customers, depending on their relationships. The following section will enlighten some of the benefits of beacon technology to let you know about this technology.
It helps in spotting and ushering the customers to your store
Beacon technology can help retailers to send the notifications and greetings on special occasions and also help in sending offers available in the store to the shopper’s phone living in the nearby areas, of course, when the shoppers have the related application installed in their phones because that implies that the customers have already shopped in the respective stores once.
You should greet the customers and guide them towards the specific section of the store in which they are interested in. You must always keep the notifications simple and up to the point without annoying them.
Use beacon technology to know about their buying pattern
Beacon technology can be used to integrate the customer data which will promote you to sell more. With the help of CRM, you can get detailed information about every transaction of a particular customer with the help of which, you can provide them with special coupons/discounts. You can aggregate the info from the online purchase and in-store.
For example, suppose your customer has selected any product and added to his wishlist but unfortunately, the product is currently not available in the stock. So, the CRM records the customer demand and when the product arrives, you can either send them an email or if the customer pass by, you can also notify them through the message about the arrival of the product.
Create better campaigns (offer discounts in real-time) for special customers
One of the most important methods to flourish your business is when your loyal customers are taken proper care and the new customers keep on pouring in. For this, the retailers have to strive hard to supply and fulfill the needs of your customers continuously, of both the existing and the new customers. Planning for an additional special discount for special customers can help a lot in elevating retail sales.
Suppose that a customer has searched for home appliances from your online store but had not purchased anything and they are roaming around and you have the proper time to offer them with the best deals, so, with the help of the beacon technology, you can send them the notification to call them in.
Collect more information using the beacon with the help of the customer
According to the research, around 40% of the customers seek for the best offers on their mobile phones while they are in the store. Businesses can include this to offer the best deals to their customers. Extracting data from the customer at the very less moment of time is a very big task but still you need to do it with all your effort the buying pattern, choice, taste, browsing history, feedback, complaints, etc. this process needs to be completed without disturbing the privacy of the customer and without annoying them. The more you know about the customer, the better you serve them.
The CRM consists of valuable information and the beacon technology helps in the ‘data revision’. Every single communication with the customer can help to enrich your data system which can help you in returning them with the best offers. You can also use it to help you to increase your app. The brilliance lies in using it effectively.
Get to know about the customer's in-store experience
The beacon technology along with the CRM can be used effectively in selling the concerning and only the items in which they are interested in. Beacon technology helps the customers to select the products of their interest which result in accelerating the process of purchasing from entry to exit.
The shopkeepers can get to know more about the section in which the customers used to spend much of their time along with the frequency of their visit to the store, purchase history, loyalty factor, and the use of coupons provided to them which can be used for future reference.
The beacon technology also helps the shopkeepers to feedback to the CRM along with the feedback received. This is one of the most important conditions if you are looking forward to building up a personalized customer-business relationship. You will get to know how much value a personalized customized message is when the competition becomes stiffer.
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