💡 Part 2 of the AI Visibility series.
← Read Part 1 first if you haven't already.
The Problem Nobody Talks About
Your site ranks #1 on Google.
You open ChatGPT and ask about your own business.
It says:
"I don't have specific information about that."
That was me. devndespro.com, years of SEO work, first page rankings, zero AI visibility.
Score when I started: 0 / 100 🔴
I spent 48 hours fixing it. Here is exactly what moved the needle.
⚡ Fix #1, Bing Indexing
Most people optimise for Google and wonder why ChatGPT ignores them.
ChatGPT does not use Google. It uses Bing.
My Bing stats before the fix:
Google impressions → 1,760 ✅
Bing impressions → 6 ❌
The fix:
- Go to Bing Webmaster Tools
- Submit your sitemap
- Use IndexNow for instant page submission
Done in 20 minutes. This alone unblocks ChatGPT from finding you.
🔗 Fix #2, Connect Your Identity With Schema
AI engines piece your brand together from dozens of sources.
Without a sameAs schema, your Clutch profile, LinkedIn, Dev.to, and website look like 4 separate things to an AI model.
The fix: Add one Organization JSON-LD block to your site's <head>:
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Brand",
"url": "https://yoursite.com",
"sameAs": [
"https://linkedin.com/company/yourbrand",
"https://clutch.co/profile/yourbrand",
"https://dev.to/yourusername"
]
}
One block. Unified identity. AI engines suddenly understand you are a real, connected entity.
🎯 Fix #3, Stop Testing With Generic Queries
❌ best web design agency Norway → always loses to global giants
❌ top UI/UX designers → irrelevant, too broad
✅ devndespro web design Stavanger → findable, traceable
✅ devndespro SEO tool review → exactly what real users search
Generic queries are a vanity metric for small brands.
Brand-specific queries are where AI visibility actually shows up.
Rewrite your test queries. Run the test again. You will immediately see the difference.
⭐ Fix #4, Reviews on Third-Party Platforms
| Platform | My status before | AI engine weight |
|---|---|---|
| Google Reviews | 4.8 ⭐ (5 reviews) | Medium |
| Clutch | Profile, 0 reviews | Low |
| Trustpilot | Profile, 0 reviews | Low |
| G2 | Not listed | None |
The gap: AI engines look specifically at Clutch, Trustpilot, and G2 for agency credibility, not just Google.
An empty profile barely helps. One real review changes your classification.
Message one past client today. Their 2 minutes = your credibility signal.
🌐 Fix #5, Link Out to Authoritative Sources
AI engines do not only look at who links to you.
They also look at who you link to.
A site that references W3C, MDN, and Google Developers signals it belongs to a trusted ecosystem.
A site that only links to itself? Hard to classify. Easy to ignore.
The fix: Add 3 authoritative external links anywhere on your site. Footer is fine.
✅ developer.mozilla.org
✅ web.dev
✅ developers.google.com
Small change. Real signal.
📊 The Full Scorecard
| Fix | Time to implement | Impact |
|---|---|---|
| 🔍 Bing indexing | 20 mins | ChatGPT can find you |
| 🔗 sameAs schema | 10 mins | Unified brand identity |
| 🎯 Brand queries | 5 mins | Measurable progress |
| ⭐ Third-party reviews | Ongoing | Credibility signal |
| 🌐 Outbound links | 5 mins | Trusted ecosystem signal |
Overall SEO Health Score → 100 / 100 🟢
AI Visibility Score → 80 / 100 🟢
Technical fixes show up immediately in health scores.
AI citation scores take 2–4 weeks as engines re-crawl and update.
🚀 The One Thing To Do Right Now
Submit your sitemap to Bing Webmaster Tools.
Everything else can wait. This one cannot.
What's Next, Part 3
Part 3 covers content strategy for AI citation, what formats, structures, and page types AI engines actually cite, and how to build a publishing plan that targets AI visibility instead of just Google rankings.
Different game. Different rules. Coming soon.
🛠️ I track AI visibility for client sites using a tool I built at seo.devndespro.com
Full-stack web development and UI/UX design → devndespro.com
💬 Curious what your AI visibility score looks like?
Drop your website URL in the comments, I'll run it through my tool and reply with your score. No signup, no pitch. Just the number.
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