Low-code platforms make a promise like build applications faster, let non-technical teams create their own tools, and reduce the pressure on IT. It sounds like a shortcut to speed and efficiency.
But if you have ever taken on a fixer-upper, you know the upfront cost is rarely the full story. What looks affordable at first often comes with hidden work later.
Same is true for low-code. To understand its real Total Cost of Ownership, you have to look past the subscription price and account for what happens after launch ongoing maintenance, integration gaps, performance fixes, and the engineering time required to keep everything stable. Ignore those factors, and the ROI can fade far sooner than expected.
- Direct Costs: The Visible Part of the Iceberg
Most CFOs start here, but few finish the job. Direct costs are the line items you’ll find on your initial invoice.
Subscription and Licensing Fees
Low-code pricing is fragmented. Most platform use one of three models.
Per User: Pricing is common for internal tools.
Per App: Great for companies that only need one or two heavy-duty solutions.
Consumption-Based: Based on "runs," data rows, or API calls. This model is hardest to predict and can lead to unexpected cost if application suddenly gain traction.
Implementation and Setup
Even "plug-and-play" platforms require real configuration. You will need to plan for.
Environment Setup: Setting up dev, test, and production sandboxes.
Initial Consulting: If you’re hiring a partner to build the "Minimum Viable Product" (MVP).
- Indirect Costs: Where the Budget Often Breaks
This is where most low-cost TCO calculation go wrong.
Integration and Data Plumbing
Low-code platforms don't operate in isolation. They need to connect with your system like ERP, CRM, and legacy databases.
Premium Connectors: Many platforms charge extra for "enterprise" connectors (like SAP or Salesforce).
Middleware: Tool like Mulesoft or Zapier to fill the gap, adding another subscription to your stack.
Training and Upskilling
Low-code doesn’t mean "no skill."
For IT: They need to learn the platform's proprietary logic.
For Business Users: "Citizen developers" need training on data privacy, UI/UX basics, and logic to avoid building "spaghetti apps" that IT eventually has to fix.
- Long-Term Operational Costs
A low-code app is a living thing. It requires feeding and watering.
Governance and Security
Who manages permissions? Who ensures the app complies with GDPR or HIPAA? You’ll need to allocate a percentage of a System Administrator’s time to oversee the platform's ecosystem to prevent "Shadow IT" from spiraling out of control.
Maintenance and Technical Debt
One of the biggest myths is that low-code is maintenance-free.
Platform Updates: When the vendor updates their platform, you may need to tweak your apps to ensure compatibility.
Feature Creep: As users love the app, they’ll want more features. Scaling a low-code app often requires more expensive "pro-code" intervention.
- The Opportunity Cost: Build vs. Buy vs. Low-Code
To find the True TCO, you must compare the low-code route against traditional development.
Factor
Traditional Development
Low-Code Development
Speed to Market
Slow (6-12 months)
Fast (1-3 months)
Developer Cost
High ($120k+ salaries)
Moderate (Business analysts)
Flexibility
Infinite
Limited by platform
Long-term Scaling
Cost-effective
Can become expensive
FAQ
Is low-code cheaper than traditional development?
In the short term, yes. Initial build costs are often 50-70% lower. However, over a 5-year period, high licensing fees and "platform lock-in" can make the costs comparable to custom builds.
What is the biggest hidden cost of low-code?
Integration. Most companies underestimate the complexity of connecting low-code apps to legacy systems, which often requires custom API work from expensive senior developers.
How do I calculate ROI for low-code?
Subtract the True TCO from the value of the "Time Saved" by employees and the "Revenue Generated" by launching the app months earlier than traditional methods would allow.
Conclusion
Don't let the "low" in low-code fool you into thinking it's "low-cost." By accounting for integration, governance, and long-term maintenance, you can choose a platform that fits your budget not just today, but three years from now.
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