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Artur Kędzior
Artur Kędzior

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Meta vs WhatsApp: A Tale of Internal Conflicts

The reason for this post is make some of you cautious about using services from these two companies. I had an extremely bad experience when trying to deal with an integration between to.

Our objective:

At Fiz we deliver groceries in minutes and we have a compensation system that rewards the customer with a promo code if we are not delivering on promised time. That promo code is delivered via Whatsapp message by the customer service. We wanted to automate that and send this message from our backend.

  1. We signed up with Twilio
  2. We tried to linked it Meta Business Suite (previously known as Facebook Business) with no success.
  3. We had to remove Whatsapp account and re-register it via Meta Business Suite which we did.
  4. Twilio got integrated ok and we were ready to send Whatsapp messages via their API! Hurrey.

Here is when the problem started. When registering on the device we were welcomed with:

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We contacted Whatsapp Support which basically told us: "Not my problem talk to Meta". We contacted Meta Support which told us "Not my problem contact Whatsapp Support".

We repeated this 5 times and 24 later we are still not able to use our phone number for Customer Service.

Meta: "It's not me, it's them!"

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Whatsapp: "It's not me! it's them!"

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Seems there is an internal conflict between both teams and no proper leadership.

Now their logo makes more sense to me:

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as I'm experiencing this Infinite Loop of Absurdness.

The story is not over, wish me luck!

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