I work closely with creators, indie founders, and authors who build great products but struggle with one thing: getting the right people to actually see it.
Over the past months, I’ve been involved in:
Book & app promotion using short-form platforms (especially TikTok / BookTok)
Running and optimizing Amazon KDP ads
Helping projects test paid ads without burning budget
Improving visibility and conversion, not just traffic
What I’ve noticed is this:
Most projects don’t fail because the product is bad — they fail because distribution is unclear.
I’m curious to hear from this community:
What’s your biggest challenge right now: traffic, conversion, or retention?
Have ads worked for you, or did organic perform better?
What platform surprised you the most in terms of results?
Not here to pitch — just sharing experience and learning from others building in public.
Let’s discuss 👇
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