The eCommerce industry has been transformed by online marketplaces. The online marketplace is an additional source of revenue for online store owners, and it offers several advantages. One of them is the ability to increase the customer base with fairly low development costs. Almost everyone starts their search for products and purchases on online marketplaces. Marketplaces have become a great additional sales channel for online retailers to reach millions of customers.
As a SaaS application provider, you need to offer a large number of interactions with online marketplaces and various shopping platforms if you want to be competitive in the eCommerce industry. Also, every SaaS application provider should prioritize Amazon marketplace integration as it is the most popular marketplace for merchants to promote their products. In this article, you'll learn how to develop an Amazon Marketplace API integration quickly and easily.
Why Does Amazon Marketplace API Integration Matter?
Amazon is one of the most popular marketplaces on the market. Over 2 million retailers sell there, so developing integration with this marketplace can bring you many potential customers.
Connecting your SaaS application to the Amazon marketplace would allow you to offer your customers a range of features such as order tracking, product and customer management, and more.
Whether you are running SaaS software like shipping, multichannel, order management, localization or inventory, you need a robust Amazon marketplace API integration to work properly with the eCommerce store data. However, the integration process with this huge marketplace is far from easy.
What Are the Peculiarities of Amazon Marketplace API Integration
Trying to integrate your SaaS solution with the Amazon marketplace without using a third-party service is a time-consuming process. SaaS application providers can encounter several obstacles and difficulties when attempting to integrate with Amazon's marketplace.
First and foremost, the integration process can be lengthy and requires hiring a dedicated developer who can devote at least two months to its development. If the programmer is not familiar with Amazon's characteristics, he will have to spend much more time.
Also, the Amazon API is very old and requires a certain level of skill and expertise. Only some CSV or XML files can be used to work with goods, packages, and other data.
Another problem you might encounter during integration is Amazon's API documentation, which is hard to use and maintain because it lacks real examples. Also, Amazon's customer service isn't as efficient as it should be, so you will have to wait longer than 24 hours to get an issue resolved.
For all of these reasons, integrating your SaaS software with the Amazon marketplace is incredibly difficult, so finding a way to make it easy is crucial. You can overcome all your integration problems with the integration solution that is incorporated with over various eCommerce platforms and marketplaces, including Amazon.
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