The eCommerce industry has been transformed by online marketplaces. The online marketplace is an additional source of revenue for online store owners, and it offers several advantages. One of them is the ability to increase the customer base with fairly low development costs. Almost everyone starts their search for products and purchases on online marketplaces. Marketplaces have become a great additional sales channel for online retailers to reach millions of customers.
As a SaaS application provider, you need to offer a large number of interactions with online marketplaces and various shopping platforms if you want to be competitive in the eCommerce industry. Also, every SaaS application provider should prioritize Amazon marketplace integration as it is the most popular marketplace for merchants to promote their products. In this article, you'll learn how to develop an Amazon Marketplace API integration quickly and easily.
Amazon is one of the most popular marketplaces on the market. Over 2 million retailers sell there, so developing integration with this marketplace can bring you many potential customers.
Connecting your SaaS application to the Amazon marketplace would allow you to offer your customers a range of features such as order tracking, product and customer management, and more.
Whether you are running SaaS software like shipping, multichannel, order management, localization or inventory, you need a robust Amazon marketplace API integration to work properly with the eCommerce store data. However, the integration process with this huge marketplace is far from easy.
Trying to integrate your SaaS solution with the Amazon marketplace without using a third-party service is a time-consuming process. SaaS application providers can encounter several obstacles and difficulties when attempting to integrate with Amazon's marketplace.
First and foremost, the integration process can be lengthy and requires hiring a dedicated developer who can devote at least two months to its development. If the programmer is not familiar with Amazon's characteristics, he will have to spend much more time.
Also, the Amazon API is very old and requires a certain level of skill and expertise. Only some CSV or XML files can be used to work with goods, packages, and other data.
Another problem you might encounter during integration is Amazon's API documentation, which is hard to use and maintain because it lacks real examples. Also, Amazon's customer service isn't as efficient as it should be, so you will have to wait longer than 24 hours to get an issue resolved.
For all of these reasons, integrating your SaaS software with the Amazon marketplace is incredibly difficult, so finding a way to make it easy is crucial. You can overcome all your integration problems with API2Cart, as it is incorporated with over 40 eCommerce platforms and marketplaces, including Amazon.
API2Cart is a perfect solution for those software vendors who work in the field of:
Inventory management system. Keep track of inventory and stock levels to prevent overselling. API2Cart allows such systems to get needed data about orders and products and sync them across multiple sales channels, including Amazon.
Mobile commerce app development. Get and sync products, orders and mirror the changes into mobile in no time.
Repricing Software. For such types of systems, order lists, prices, product count, etc. are valuable data needed to run their core functions. With APICart's API methods, repricing software providers can easily access orders, products, prices, and other store data.
Shipping management software. Amazon API integration allows your system to import orders placed on Amazon, create shipments, monitor and sync inventory, etc.
Marketing automation system. Send emails with new items, discounts and special prices, notify about the status of orders, etc.
As mentioned earlier, integrating with various eCommerce platforms and marketplaces requires a lot of time, dedication and commitment. The good news is that with the help of API2Cart unified API, you can quickly and easily integrate with Amazon without losing much money, time or resources.
First of all, you need to register a free API2Cart account. After that, you have to add your customers’ stores that are listed on Amazon. Then you will be able to work with and manage the data from there.
You can find detailed instructions on how to connect Amazon marketplace with API2Cart here.
Once your SaaS app is integrated with Amazon, you can get a list of orders and products, add shipments, update product quantity, get order status information, and more.