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Milana Korofetova
Milana Korofetova

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Web3 Airdrop: From Fighting Fraud to AI Optimization

💰Web3 technology startups have long used airdrops as an effective method to attract new users and potential investors. Expanding on this idea, social farming (also known as "bounty distribution") has emerged, incorporating unique tasks and gamification elements.
These assets, typically native tokens of the project, can range in value from mere cents to several thousand dollars, depending on the level of interest and publicity.

‼️Popular Airdrops

🔸Massive AI Airdrop - This significant distribution of tokens is generated through artificial intelligence. Its primary goal is to incentivize early users and participants in the AI ecosystem. The announcement of the Massive AI Airdrop generated significant excitement among cryptocurrency enthusiasts and experienced investors. This pivotal event aims to broaden the digital asset community. The token distribution is designed to reward existing supporters of the AI platform and attract a new audience to its innovative technologies. Massive AI is a groundbreaking platform and ecosystem that transforms AI training data through crowdsourcing. It enables participants to engage in simple yet crucial activities that turn everyday data into valuable assets for AI training, earning free tokens in the process. $MSV is a utility token at the core of the MASSIVE ecosystem, incentivizing crowdsourcing activities.

🔹Bounty Airdrops - This specific type of airdrop encourages users to complete tasks in exchange for free cryptocurrency tokens. Essentially, it is a marketing strategy used by crypto projects to boost awareness and build their communities. Bounty airdrops operate on a specific principle: The crypto project announces a bounty airdrop program, outlining the specific tasks users need to complete. These tasks may include sharing posts about the project, retweeting, joining their online communities (Discord, forums), or creating relevant content. Information about these programs is often available on websites like CoinMarketCap, Cointelegraph, and CoinGecko. These platforms facilitate informational distribution by category and provide short tutorials on participation.
While airdrops and bounty campaigns are often confused due to both offering free assets, there are notable differences between them. Airdrops enhance the optimization of Web3 technologies, providing valuable input for the growth and development of projects. Using reliable verification methods, such as KYC, can ensure transparency and reliability for both the company and the participant. Typically, receiving an airdrop involves simple actions, such as registering on a website, subscribing to the project's social media, or inviting friends.
Bounty programs, however, are incentive schemes where participants are rewarded for completing specific tasks. Bounty tasks can be more complex than those of airdrops and often require special skills, such as programming, foreign language proficiency, or marketing.

♦️Before examining successful cases of companies using AI Airdrop, it is important to consider the Ukrainian IT market, which fosters activities for the development of the IT sector and beyond, emphasizing the digitization process in the country. For instance, the cryptocurrency exchange WhiteBIT recently launched activities by WhiteEX and UAHg (hryvnia stablecoin). WhiteEX is one of the exchange's projects designed for the rapid purchase of digital assets. On the KANGA platform, UAHg is also available, as well as on the fiat gateway Geo-pay and the crypto wallets Alice-bob and Trustee. Another sector advancing with IT support is education. A notable example is the university program from EPAM Holding, which focuses on software development and supporting young specialists.

😈Cryptocurrency airdrops offer an excellent way for beginners to enter the world of cryptocurrencies and earn free tokens. As the industry continues to evolve, airdrops will remain a popular marketing strategy for projects to attract new users.

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