Two of the most popular AI video workflows are text-to-video and image-to-video.
Both can create video, but they solve different creative problems.
Use Text-to-Video for New Ideas
When you only have a concept, Text to Video AI gives the model freedom to create the scene.
A strong prompt can describe the subject, action, camera movement, lighting, environment, and visual style.
This approach is useful when the scene does not already exist.
Use Image-to-Video for More Control
When you already have the exact product photo, portrait, illustration, or character you want, Image to Video AI can be a more controlled workflow.
The original image anchors the composition while the prompt focuses on movement.
Combine Both
Many projects use both approaches.
A creator can generate or design a hero image, animate that image, and then create additional shots around it.
A broader AI Video Generator workflow makes it easier to switch between text-led and image-led production.
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