Amazon Listing Audit Checklist
A 10-point checklist to evaluate your Amazon listing quality
Use this checklist to score your listing. Each item is 1-10 points (10 = perfect). Total: 0-100.
Download: CSV Version | Google Sheets
Section 1: Title (30 points max)
1.1 Keyword Placement ✅ /10
- Primary keyword in the FIRST 5 words?
- Secondary keywords naturally flowing?
- No keyword stuffing?
1.2 Format Structure ✅ /10
- [Brand] + [Product Name] - [Key Features] | [Use Case]
- Under 200 characters
- Proper capitalization (not ALL CAPS)
1.3 Localization Quality ✅ /10
- Reads like native English, not translated
- Uses market-appropriate spelling (US vs UK)
- No Chinglish phrases ("high quality" → "premium")
Section 2: Bullet Points (30 points max)
2.1 Benefit-First ✅ /10
- Each bullet starts with a BENEFIT, not a feature
- [Pain point] → [Feature] → [Emotional outcome]
- "Blocks out noise" vs "Noise cancelling technology"
2.2 Social Proof ✅ /10
- Mentions use cases (real scenarios)
- Includes statistics or numbers where possible
- References customer demographics
2.3 Risk Reversal ✅ /10
- Warranty mentioned
- Customer service promise
- Satisfaction guarantee
Section 3: Product Description / A+ (20 points max)
3.1 Brand Story ✅ /10
- Tells WHY the product exists
- Establishes trust and authority
- Differentiates from competitors
3.2 Comparison ✅ /10
- Honest comparison table with competitors
- Shows specific advantages (not just "better")
- Uses verifiable claims
Section 4: Backend Keywords (20 points max)
4.1 Keyword Coverage ✅ /10
- Synonyms included
- Misspellings included
- Related terms included
4.2 No Redundancy ✅ /10
- No keyword repeated from title/bullets
- Maximizes unique search terms
- Under 250 bytes
Scoring Guide
- 80-100: Strong listing, minor improvements
- 60-79: Good foundation, needs work
- 40-59: Major rewrite needed
- 0-39: Start from scratch
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More Resources
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