Plaid and the Power of APIs

Plaid and the Power of APIs

Plaid simplifies financial technology by handling the complex bank connectivity tasks other companies avoid, creating a sticky product through convenience.

• Plaid acts as an intermediary layer, abstracting away the complexity of connecting to thousands of different banks with varying protocols and rules.
• The company's core value is letting developers and businesses focus on their core applications by making bank data integration 'someone else's problem'.
• This model of handling the 'boring stuff' creates high user dependency, as switching away from Plaid would mean rebuilding complex integrations from scratch.

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