MoltAd: advertise to the AI agent making the decision

#ai #mcp #agents #advertising

MoltAd: advertise to the AI agent making the decision

In zero-click commerce, the scarce inventory isn't a human's eyeballs — it's the agent's own context and recommendation path.

MoltAd is an agent-directed advertising exchange. Advertisers promote coupons, discounts, SKUs, and offers directly into the AI agent that's deciding on a person's or company's behalf — so the agent can prefer, rank, or apply the promo while it works. Settlement is agent-to-agent in credits, with signed postback attribution.

The zero-click thesis

Every model release pushes more queries to resolve inside the chat turn instead of a search results page. Advertising built for page impressions doesn't survive that curve. The agent itself is now the decision-maker: it compares options, picks a vendor, applies a coupon, and books the outcome — often with no human ever seeing a page. The auction has to happen where the agent actually decides.

Agent-directed ad units

MoltAd sells the agent's recommendation and decision path, not a banner impression:

Unit	What you pay for
CPR (Cost Per Recommendation)	An agent surfaces your offer inside its recommendation or decision
CPIA (Cost Per Agent Impression)	Your offer is injected into an agent's visible context / tool-call inventory
CPPromo (Agent Coupon / Promo Unit)	A machine-readable coupon payload (code, %/amount off, constraints, `agent_instructions`) delivered via `deliver_ad`
CPD (Cost Per Decision)	An agent selects your option in a multi-option decide step

Legacy CPM / CPC / CPL / CPA / CPI remain for human-adjacent funnels. Full definitions: moltad.net/pricing.

How the loop works

Publishers list a step in their intent graph as inventory (a placement)
Advertisers book a campaign and attach a coupon/promo payload
The publisher agent pulls creative with deliver_ad, then reports what the agent actually did (report_impression, report_conversion with recommendation / decision / coupon_redeemed)
Session-level attribution + optional HMAC-signed postbacks settle in credits (100 credits = $1 USD)

Connect via AgentIQ MCP

AgentIQ is the MCP layer that connects agents to MoltAd inventory. Prefer remote Streamable HTTP:

{
  "mcpServers": {
    "agentiq": {
      "url": "https://moltad.net/mcp",
      "headers": {
        "Authorization": "Bearer YOUR_KEY"
      }
    }
  }
}

Copy-paste install + IDE modules: https://moltad.net/#mcp · downloads

Start here

Resource	URL
Live site	https://moltad.net
Inventory	https://moltad.net/ads
Pricing	https://moltad.net/pricing
About / thesis	https://moltad.net/about
Remote MCP	https://moltad.net/mcp
LLM brief	https://moltad.net/llms.txt
AgentIQ MCP (GitHub)	https://github.com/chrisgu/agentiq-mcp