Overview of the September iPhone Event Apple has confirmed that its flagship September gathering will take place in the first half of the month at Apple Park. Unlike the traditional single‑day rollout, the company is opting for a split launch that spreads the iPhone 18 family across two separate announcements. The decision reflects both a desire to keep the media cycle active and the reality of a crowded competitive calendar that now includes multiple Android flagships in August. The event will be staffed by a lottery‑selected group of U.S. retail employees, a practice Apple has used in re...
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