Automate Store Migration Using Matrixify or Custom Scripts for Faster Shopify Launches

Introduction

Migrating from a legacy e-commerce system to Shopify can feel overwhelming when you are dealing with thousands of products, historical orders, customer profiles, media files, collections, redirects, and SEO data. Manual migration is time-consuming and often leads to data gaps and formatting issues. Businesses that want a smooth transition prefer automated workflows that can clean, validate, and rebuild their entire store structure programmatically.

This is where automated migration using Matrixify or custom scripts becomes a powerful solution. The goal is to remove repetitive work, ensure data accuracy, and launch the Shopify store faster without breaking the existing customer experience or losing SEO equity.

Why Automation Matters in Store Migration

Legacy platforms, such as Salesforce Commerce Cloud, Magento, WooCommerce, and custom-built systems, store data in various formats and structures. Shopify uses a clean JSON format and well-defined APIs for products, variants, customers, orders, inventory, and metafields. Manually converting and mapping this data can take weeks.

• Automation solves the biggest migration challenges:
• Centralizing product and variant data
• Preserving customer purchase history
• Migrating metafields, attributes, and custom properties
• Transforming inconsistent data formats
• Maintaining SEO critical elements like URL redirects
• Handling extensive catalogs with thousands of SKUs

Automated workflows ensure accuracy and reduce human error. They also enable incremental migration, allowing the old store to continue operating while the Shopify store is being prepared.

Automating Migration Using Matrixify (Low Code)

Matrixify is one of the most reliable tools for migrating data to Shopify without writing heavy code. It works with CSV and Excel files that are mapped to Shopify’s data structure. You simply export data from the old platform, adjust the file formats, and upload them to Shopify using Matrixify’s templates.

Matrixify supports bulk uploads for:

• Products and variants
• Collections
• Customers
• Orders
• Blog posts and pages
• Discounts
• Redirects

Automating Migration Using Custom Scripts (Full Code Control)

For complex migrations or systems that do not provide standardized exports, custom migration scripts are the preferred method. Developers use Shopify Admin API, REST API, or GraphQL to push data directly into the Shopify store.

Below is an example Python script to create products programmatically in Shopify:

import requests

API_KEY = "your_access_token"
SHOP = "your-shop-name"

def create_product():
    url = f"https://{SHOP}.myshopify.com/admin/api/2024-04/products.json"
    headers = {"X-Shopify-Access-Token": API_KEY}

    payload = {
        "product": {
            "title": "Classic White Shirt",
            "body_html": "<strong>Premium cotton fabric</strong>",
            "vendor": "StyleCo",
            "product_type": "Shirts",
            "tags": ["cotton", "white"],
            "variants": [
                {"price": "29.99", "sku": "WS101"}
            ],
            "images": [
                {"src": "https://cdn.example.com/classic-white-shirt.jpg"}
            ]
        }
    }

    response = requests.post(url, json=payload, headers=headers)
    print(response.json())

create_product()

The same approach can be used to migrate customers, orders, metafields, inventory, or SEO redirects. Developers can also write scripts that auto-clean data, remove duplicates, normalize formatting, and fix broken references.

A custom script can also migrate customers:

def create_customer():
    url = f"https://{SHOP}.myshopify.com/admin/api/2024-04/customers.json"
    headers = {"X-Shopify-Access-Token": API_KEY}

    payload = {
        "customer": {
            "first_name": "John",
            "last_name": "Doe",
            "email": "[e-mail]",
            "verified_email": True
        }
    }

    response = requests.post(url, json=payload, headers=headers)
    print(response.json())

These scripts can run in batches, handle throttling, retry failed requests, and maintain logs for auditing. This method is ideal for enterprise retailers who want complete control over the process or have custom data models.

At this stage in the migration workflow many brands prefer to hire shopify developers because experienced developers can combine Matrixify automation with API based scripts for faster execution. Large stores also consult a shopify expert agency to validate data, prevent SEO loss, and automate pre launch testing.

When to Use Matrixify and When to Use Custom Scripts

Use Matrixify when:

• Your old platform supports CSV exports
• You want a safe migration without coding
• Your catalog structure is not extremely complex
• You want quick validations and error reports

Use custom scripts when:

• You have a custom backend or ERP
• Order history must be migrated with exact structure
• You want a fully automated migration pipeline
• You need real time sync from old store to Shopify
• Data is too large or too inconsistent for CSV

Most enterprise stores use a hybrid method. Matrixify is used for bulk items like products, customers, and collections. Custom scripts are used for metafields, custom attributes, and historical orders.

Final Thoughts

Automated store migration speeds up the Shopify launch, reduces manual effort, and ensures that all data is transferred accurately. Whether you choose Matrixify or a fully custom scripted workflow, the goal is the same. Build a scalable, clean, and future-ready Shopify store with minimal downtime. The right automation combined with the proper technical oversight can help your business migrate confidently and maintain a seamless shopping experience throughout the transition.
If you'd like, I can also create a technical diagram or flowchart to illustrate this migration process. Select 12 more words to run Humanizer.