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Stop building in public.
Here's why.
I started building in public a while ago.
My first 1–3 ventures failed, and I shut them down. That's supposed to be part of the "build in public" journey, right?
But here's what no one talks about.
Some people lost trust in me because I failed.
Now I've started something new, and I'm committed to seeing it through. But progress is slow, and people who watched my previous journey may already assume this one will fail too.
It gets worse.
Imagine pitching to an investor. They check your social media and see a timeline full of projects you started and later abandoned.
Some investors will appreciate the lessons.
I don't think the people who appreciate that would bet their hard-earned money on potential alone, would they?
There's a psychological reason for this.
It's called negativity bias and belief perseverance.
People naturally give more weight to negative information than positive information. A history of failed public projects can overshadow your skills, discipline, and growth.
Once people start believing you're someone who stops things halfway, they tend to keep believing it.
After you succeed, your failures become an inspiring story.
Before you succeed, they're just failures in the eyes of many.
Build in public if you want.
Just understand that you're not only documenting your journey.
You're also shaping your reputation.
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