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Mahmoud Rabie
Mahmoud Rabie

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Loyalty Reward Programs with AWS Blockchain

A ๐™ฃ๐™š๐™ฌ ๐™ฉ๐™ง๐™š๐™ฃ๐™™ is emerging in the world of ๐™ก๐™ค๐™ฎ๐™–๐™ก๐™ฉ๐™ฎ ๐™ฅ๐™ง๐™ค๐™œ๐™ง๐™–๐™ข๐™จ for businesses around the globe. ๐™‹๐™–๐™ง๐™ฉ๐™ฃ๐™š๐™ง๐™จ๐™๐™ž๐™ฅ-๐™—๐™–๐™จ๐™š๐™™ ๐™ก๐™ค๐™ฎ๐™–๐™ก๐™ฉ๐™ฎ ๐™ฅ๐™ง๐™ค๐™œ๐™ง๐™–๐™ข๐™จ, in which participating companies ๐™–๐™œ๐™ง๐™š๐™š ๐™ฉ๐™ค ๐™˜๐™ง๐™š๐™–๐™ฉ๐™š ๐™– ๐™˜๐™ช๐™ง๐™ง๐™š๐™ฃ๐™˜๐™ฎ that can be ๐™š๐™ญ๐™˜๐™๐™–๐™ฃ๐™œ๐™š๐™™ ๐™–๐™ฉ ๐™–๐™ฃ๐™ฎ of the participating companiesโ€™ marketplaces, is growing in popularity.

Customers encounter these programs regularlyโ€”for example, flight passengers might ๐™ช๐™จ๐™š ๐™ฉ๐™๐™š๐™ž๐™ง ๐™ฅ๐™ค๐™ž๐™ฃ๐™ฉ๐™จ ๐™ฉ๐™ค ๐™ง๐™š๐™™๐™š๐™š๐™ข:

(1) ๐™๐™ค๐™ฉ๐™š๐™ก ๐™ง๐™ค๐™ค๐™ข๐™จ,
(2) ๐™ฉ๐™ง๐™–๐™ฃ๐™จ๐™ฅ๐™ค๐™ง๐™ฉ๐™–๐™ฉ๐™ž๐™ค๐™ฃ, or
(3) ๐™–๐™ข๐™š๐™ฃ๐™ž๐™ฉ๐™ž๐™š๐™จ at a hotel

included in a ๐™ฅ๐™–๐™ง๐™ฉ๐™ฃ๐™š๐™ง๐™จ๐™๐™ž๐™ฅ ๐™ฅ๐™ง๐™ค๐™œ๐™ง๐™–๐™ข.

The ๐™—๐™ก๐™ค๐™˜๐™ ๐™˜๐™๐™–๐™ž๐™ฃ is currently the ๐™ก๐™š๐™–๐™™๐™ž๐™ฃ๐™œ ๐™ฉ๐™š๐™˜๐™๐™ฃ๐™ค๐™ก๐™ค๐™œ๐™ฎ that companies are using to ๐™Ÿ๐™ค๐™ž๐™ฃ ๐™ฉ๐™๐™š๐™จ๐™š ๐™ฅ๐™–๐™ง๐™ฉ๐™ฃ๐™š๐™ง๐™จ๐™๐™ž๐™ฅ ๐™ฃ๐™š๐™ฉ๐™ฌ๐™ค๐™ง๐™ ๐™จ. Simply put, ๐™ฉ๐™๐™š ๐™—๐™ก๐™ค๐™˜๐™ ๐™˜๐™๐™–๐™ž๐™ฃ ๐™๐™š๐™ก๐™ฅ๐™จ ๐™ช๐™จ ๐™ฉ๐™ค ๐™˜๐™ง๐™š๐™–๐™ฉ๐™š:

(1) a ๐™จ๐™š๐™˜๐™ช๐™ง๐™š,
(2) ๐™ง๐™ค๐™—๐™ช๐™จ๐™ฉ,
(3) ๐™ฅ๐™ง๐™ž๐™ซ๐™–๐™ฉ๐™š,
(4) ๐™ฉ๐™ง๐™–๐™ฃ๐™จ๐™ฅ๐™–๐™ง๐™š๐™ฃ๐™ฉ

๐™™๐™–๐™ฉ๐™–๐™—๐™–๐™จ๐™š where each partner ๐™จ๐™š๐™ฉ๐™ฉ๐™ก๐™š๐™จ ๐™˜๐™ช๐™จ๐™ฉ๐™ค๐™ข๐™š๐™ง๐™จโ€™ ๐™ฉ๐™ง๐™–๐™ฃ๐™จ๐™–๐™˜๐™ฉ๐™ž๐™ค๐™ฃ๐™จ directly with each other.

Amazon ๐™ˆ๐™–๐™ฃ๐™–๐™œ๐™š๐™™ ๐˜ฝ๐™ก๐™ค๐™˜๐™ ๐™˜๐™๐™–๐™ž๐™ฃ, a fully managed blockchain service that makes it easy for users to:

(1) join ๐™ฅ๐™ช๐™—๐™ก๐™ž๐™˜ ๐™—๐™ก๐™ค๐™˜๐™ ๐™˜๐™๐™–๐™ž๐™ฃ ๐™ฃ๐™š๐™ฉ๐™ฌ๐™ค๐™ง๐™ ๐™จ or
(2) create and manage ๐™จ๐™˜๐™–๐™ก๐™–๐™—๐™ก๐™š ๐™ฅ๐™ง๐™ž๐™ซ๐™–๐™ฉ๐™š ๐™ฃ๐™š๐™ฉ๐™ฌ๐™ค๐™ง๐™ ๐™จ, works under two popular frameworks:

  • ๐™ƒ๐™ฎ๐™ฅ๐™š๐™ง๐™ก๐™š๐™™๐™œ๐™š๐™ง ๐™๐™–๐™—๐™ง๐™ž๐™˜ or
  • ๐™€๐™ฉ๐™๐™š๐™ง๐™š๐™ช๐™ข.

Thanks to Arturo Minor Bahena and Pedro Pimentel for their blog post which focuses on the Hyperledger Fabric framework

๐™‚๐™ง๐™ค๐™ฌ ๐™–๐™ฃ๐™™ ๐™€๐™ญ๐™ฅ๐™–๐™ฃ๐™™ ๐™‡๐™ค๐™ฎ๐™–๐™ก๐™ฉ๐™ฎ ๐™๐™š๐™ฌ๐™–๐™ง๐™™ ๐™‹๐™ง๐™ค๐™œ๐™ง๐™–๐™ข๐™จ ๐™’๐™ž๐™ฉ๐™ ๐˜ผ๐™ข๐™–๐™ฏ๐™ค๐™ฃ ๐™ˆ๐™–๐™ฃ๐™–๐™œ๐™š๐™™ ๐˜ฝ๐™ก๐™ค๐™˜๐™ ๐™˜๐™๐™–๐™ž๐™ฃ (๐™‹๐™–๐™ง๐™ฉ ๐™Š๐™ฃ๐™š)
https://aws.amazon.com/blogs/industries/grow-and-expand-loyalty-reward-programs-with-amazon-managed-blockchain-part-one/

๐™Ž๐™ฉ๐™–๐™ฎ ๐™ฉ๐™ช๐™ฃ๐™š๐™™ ๐™—๐™ฎ ๐™›๐™ค๐™ก๐™ก๐™ค๐™ฌ๐™ž๐™ฃ๐™œ
https://www.linkedin.com/feed/hashtag/didAbRyouAbRknowAbRthat/

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