Launching a mobile app can be exciting, but if you overlook some critical steps, it can cost you downloads, visibility, and even user trust. After working on 20+ apps across iOS and Android, I've seen (and made) some avoidable launch mistakes. Here’s how you can dodge them and set your app up for growth.
Skipping Keyword Research for ASO
Why It Hurts: If your app store listing doesn’t target the right keywords, users won’t find you. No matter how great your app is, discovery depends on ASO.
Fix It: Use keyword tools like Sensor Tower or Mobile Action to find high-traffic, low-competition keywords. Prioritize putting them in your:
- App Title
- Subtitle (iOS)
- Keyword field (iOS)
- Short description (Android)
Ignoring Localization
Why It Hurts: Most users prefer apps in their language. Launching in English-only ignores high-volume markets like Brazil, Japan, and Saudi Arabia.
Fix It: Localize your app metadata and screenshots. Even basic translation can significantly improve visibility and conversion.
No Pre-Launch Strategy
Why It Hurts: Without early buzz, your app lands with a whisper. This affects your momentum and discoverability.
Fix It: Build hype 2–4 weeks before launch by:
- Posting on Reddit, IndieHackers, and Twitter
- Creating teaser videos
- Offering early access via TestFlight or beta links
Poor Screenshots and Visual Assets
Why It Hurts: Screenshots are often the first thing users check. If they look generic or confusing, people bounce.
Fix It: Use tools like Preview, Canva, or Figma to create clean, benefit-driven visuals. Highlight key features in simple language.
No Analytics or Tracking
Why It Hurts: Without data, you’re blind. You won’t know how users behave or where they drop off.
Fix It: Set up:
- Firebase for event tracking and crashes
- App Store Connect metrics
Optional: Appsflyer or Adjust for attribution tracking
No Early Reviews or Ratings
Why It Hurts: Apps with few or no reviews feel untrustworthy.
Fix It: Ask early users or testers to leave honest reviews. Use review prompts wisely inside the app.
Post-Launch Silence
Why It Hurts: If you don’t update or engage after launch, users think the app is abandoned.
Fix It:
- Reply to all reviews (especially negative ones)
- Ship updates regularly
- Share changelogs and new features publicly
Final Thoughts
App success isn’t just about code; it’s about discoverability and long-term growth. Avoiding these mistakes can help you launch smarter and grow faster.
Want to explore powerful ASO tools? Check out:
Let me know in the comments: What’s one launch mistake you’ve seen others make or made yourself?
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