Hyper-growth is hard to achieve, especially in a sector where customers decide the fate of a business. We revolve in a world of on-demand apps. From Uber for taxis to Amazon for shopping, we depend on the online medium that makes the process convenient, accessible, and reliable. The market is buzzing both in terms of customer satisfaction and entrepreneurs’ investment.
The COVID-19 pandemic propels the need for on-demand apps more than ever. People, confined to their homes, have realized the comfort of online ordering and availing doorstep services. The on-demand app economy is booming with exponential numbers and enhanced traffic.
An entrepreneur CANNOT have an ideal scenario than NOW to roll out an on-demand app. But what type of services are faring the best in this pandemic situation? How can the app be unique? What is the latest tech-stack available? Is your mind alarming yourself with these questions?
By the end of this blog, you’ll know precisely what has to be done to create an on-demand services app. Besides, you’ll get to know the secret of gaining instant traction (the strategy that successful entrepreneurs use to scale their business). Let’s dive into the analysis.
The rise of on-demand apps
A paradigm shift
A decade back, people had phones, but they weren’t ‘smart.’ Advancements in technology added this crucial part to phones, transforming it into smartphones. But, smartphones were predominantly used for communication. People still had to visit grocery stores or retail outlets in person and wave hands over taxis down the streets. Convenience and mobility were low.
Uber rose to the occasion, leveraging smartphones to book taxis. The reception was massive, and there is no turning back ever since. Uber has built a taxi empire. But the best part is, the taxi app paved the way for numerous businesses to follow. Customers felt smartphones were more convenient modes to avail of services.
The universal saying – ‘customers have the final say’ – stands true to on-demand apps as well. Customer convenience made the paradigm shift inevitable. Yellow taxis with meters transformed into cabs with estimated fares. Carts became virtual, and orders reached doorsteps. On the whole, businesses that evolved with the trend survived, sustained, and succeeded.
Uber for X – Analyzing the needs
Uber’s business model blurred the boundaries between businesses. Uber for X became the trend. All that entrepreneurs have to do is identify customer problems and come up with a solution similar to Uber.
To mention a few, customers found it challenging to pack and send couriers. There came Uber for Couriers apps like Postmates, Shyp, etc., to the rescue. Doing laundry was tiresome for a few, boring for many. We all have Uber for Laundry service apps like Rinse, Cleanly, etc., haven’t we? Likewise, so many businesses leveraged the online medium and Uber’s business model. They were successful with the transformation as well. You may call it irony, but there were Uber for taxi services apps like Lyft, Ola, etc., sprouting up as well.
What lies the key here is that an entrepreneur must find a critical problem; a problem worthy of having a solution via an on-demand app. If an entrepreneur cracks this code, there’s no one to stop the platform’s success.
Customer-centric businesses always WIN!
People do not load their phones with almost 60-90 apps just because they can. They need to be convenient in accessing those services. From the quality of service to the time taken by service professionals, every factor decides the customer convenience. Understanding the psychology of comfort can make lives easier for an entrepreneur.
What are the benefits that an on-demand app can provide? Let’s think of Uber, the pioneer of the industry, as an example.
- Uber enables customers to choose the type of cabs based on their convenience. The decision-making convenience lies in the hands of customers.
- Uber lets customers track taxis in real-time. They have instant access to details like vehicle number, ETA, etc., paving the way for service accessibility convenience.
- And now comes the main part. After availing of services with Uber, riders have an ‘n’ number of payment options. Hence, the platform provides transaction convenience as well.
- Uber rolls out discounts and promo codes from time to time, adding a whole new layer of convenience – the benefit of convenience.
Uber ticks all the boxes of these numerous aspects of convenience and hence gains an irreplaceable position when it comes to on-demand apps for taxis.
While on-demand apps’ growth mainly depends on customer convenience, it is high time entrepreneurs introduce those key factors that can impact convenience significantly.
To cope with the demand, you need supplies
Suppliers are as important as customers. You cannot achieve success unless you strike the chord between supply and demand. Suppliers are the backbones of your on-demand apps.
Now, accumulating suppliers is a tedious task, especially when you are creating an aggregator platform. What does it take to approach suppliers?
Initially, you need to lay a clear foundation of your target audience, your suppliers, and your commission scale. The next step involves approaching suppliers; emails can do the trick in specific businesses while in-person supplier visits can help you break the deal more quickly.
It is wise to introduce an employee-referral option in the initial stages, wherein your suppliers add to the chain themselves. This way, you can form a large community in no time.
Ensure that your rules are clear, concise, and to the point. It is advisable to focus on the supplier-end initially rather than promising customers and fail to cope with future demands.
Kindle the tech-savvy in you!
Now comes the tech-stack part. Developing the on-demand app with the latest tech-stack can let you have a competitive advantage. Remember, it is the platform that interacts with customers and service providers on your behalf. Ensure that it is well-prepared to meet customer demands, queries, and expectations.
The technical aspect comes in handy in three vital areas – the payment gateways, real-time tracking, and the push notifications segment.
It is the payments section that either takes your customers to book your services or abandon the service. By incorporating numerous payment gateways, your users make the final call more easily, leading to your sustainability.
Appdupe’s seasoned team is an expert in handling payment gateways processors like Braintree, Stripe, PayPal, etc. As an icing to the cake, our app comes with an in-app wallet, enabling customers to pay for services without entering account details every time.
One of the most significant advantages of on-demand apps is the real-time tracking feature. The long-awaited transparency is very much on the cards with this feature. Integrating location-based APIs can enable live-location sharing within the whole community.
It is advisable to have a well-reputed and experienced technical team by your side to avoid hurdles down the way. Appdupe’s well-equipped team has been doing this task for more than a decade. Feel free to reach out to us for app development.
The all-important algorithm – streamline your process
All these payments, tracking, and reminders happen after customers book your services. Now, how does customer book services? Having a reliable algorithm makes it easier for entrepreneurs to manage activities surrounding the app.
An efficient automatic algorithm seamlessly connects service providers with customers. Even the most-experienced supervisor can’t match the productivity of the software, can they?
Manual matching can be possible for a local community. In the nascent stages of your app, you can opt for manual matching by an admin. As your business expands, shift to the more reliable and seamless automatic algorithm.
The SECRET of gaining instant traction
Be all eyes and ears to this section. As mentioned earlier, there are 60 – 90 apps in customers’ smartphones. What if there’s a way to replace numerous service apps with a single multi-service app? Yes, with due credits to modern technology, developing a multi-service app is very much possible.
Even with on-demand apps, customers encounter problems like loss of control over orders, phone speed deterioration, etc. Your Super app can become their one-stop destination. Cities in Southeast Asia have already adapted to this trend. The wave of Super apps is transcending boundaries at a tremendous rate.
Appdupe’s experts have toiled hard to introduce a top-notch Gojek clone, a multi-service app capable of encompassing more than 50 services. Yes, you read that right! The secret lies in your decision to partner with us. Utilize it wisely.
Conclusion
Multi-service on-demand apps are experiencing hyper-growth. People from different walks of life are witnessing the comfort of availing services via smartphones. Capitalize on this trend and roll out a Super app like Gojek instantly.
At Brillmindz, we help entrepreneurs scale greater heights in their business with our highly reliable clone app solutions. Schedule a meeting with our experts, and stay ahead of your rivals!
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