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Marcus Vale
Marcus Vale

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AI video brief do-nots

Do-nots belong in the brief as 3 hard bans. Not a negative-prompt novel.

Paste into the brief:

Do not (max 3):
1.
2.
3.
Enter fullscreen mode Exit fullscreen mode

Examples that actually work:

  • No logo end card
  • No robot voice / fake UI fireworks
  • No medical before-after claims
  • No new must-includes after sign-off

“Don’t be salesy” is not a do-not. If you can’t fail the take against the line in review, cut it.

Related: https://dev.to/marcusvale/7-line-ai-video-brief-536j
Also: https://dev.to/marcusvale/how-to-brief-a-client-for-ai-video-1h59

Free worksheet: https://scienceartist.gumroad.com/l/free-client-brief-worksheet
Kit: https://scienceartist.gumroad.com/l/ai_video_creator_brief_storyboard_kit

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