Moving 300+ Products from Shopify to Astra WooCommerce: The Complete 2026 Guide

Client came to me frustrated: "Shopify's taking 2% + 30¢ per transaction - that's $18,000 yearly on $900K sales!!"

Plus: $79/month Shopify plan, $39/month apps, $29/month email marketing. Total: $19,764/year just to operate the store!!

Moved them to Astra + WooCommerce. Now paying $240/year hosting + $0 transaction fees = $19,524 annual savings!! Same sales, way less overhead.

Here's exactly how to migrate 300+ products from Shopify to WooCommerce on Astra without losing data:

Why People Leave Shopify (The Economics)

Shopify looks cheap until you do the math:

Basic Shopify ($39/month):

• 2.9% + 30¢ per transaction
• Limited features
• Pay for apps
• Monthly fees
• Lock-in to their ecosystem

Advanced Shopify ($399/month):

• 2.4% + 30¢ per transaction
• More features but still app costs
• High monthly commitment

Real Numbers

$50K monthly sales store:

• Shopify fees: $1,480/month (2.9% + 30¢)
• Shopify plan: $79/month
• Essential apps: ~$100/month
• Total: $1,659/month = $19,908/year!!

Same store on WooCommerce:

• Transaction fees: $0 (use Stripe/PayPal directly)
• Hosting: $20/month quality managed WordPress
• Astra Pro: $69/year
• Essential plugins: ~$100/year
• Total: $409/year!!

Savings: $19,499 yearly!! And that's conservative - most Shopify stores pay MORE in apps.

Why Astra For WooCommerce?

Could use any WordPress theme with WooCommerce. Why specifically Astra?

Speed (Critical For E-commerce!)

Astra = 48KB frontend load
Most themes = 300KB+ load

Test results:

• Fully loaded: 1.9 seconds
• PageSpeed mobile: 91/100
• PageSpeed desktop: 99/100

Fast site = higher conversions!! Amazon found 100ms delay = 1% sales loss. Astra's speed directly impacts revenue!!

WooCommerce Built-In

Not "WooCommerce compatible" - actually built FOR WooCommerce:

• Product page layouts optimized
• Shop grid settings built-in
• Cart/checkout customization
• Off-canvas sidebar
• Infinite scroll products
• Quick view popups
• Sticky add-to-cart
• Distraction-free checkout

These features cost $100+ in Shopify apps!! Astra Pro ($69/year) includes everything.

100+ E-commerce Starter Templates

Import complete store design in minutes:

• Fashion stores
• Electronics shops
• Digital downloads
• Handmade/craft stores
• Health products
• Food/beverage

No designer needed - professional templates ready to customize!!

Lightweight and SEO-Optimized

Schema markup built-in, clean code, mobile-first design. Astra sites rank better than heavy themes!!

Prerequisites Before Migration

1. WordPress Site Setup

Need WordPress installed with:

• PHP 8.0+ (8.1 better!)
• 512MB memory minimum
• Good managed WordPress hosting

My hosting recommendations:

• Cloudways ($12-25/month) - scalable, fast
• WP Engine ($25+/month) - premium managed
• SiteGround ($15-30/month) - affordable reliable

Avoid: Cheap shared hosting!! WooCommerce needs resources.

2. Install Astra Theme

Free from WordPress.org or Astra Pro if you want premium templates.

Appearance → Themes → Add New → Search "Astra"

3. Install WooCommerce Plugin

Plugins → Add New → Search "WooCommerce"

Run WooCommerce setup wizard - configure:

• Store location
• Currency
• Payment methods (Stripe, PayPal)
• Shipping zones
• Tax settings

Pro tip: Match your Shopify settings exactly first, optimize later!!

4. Choose Migration Method

Three options:

Option 1: Free Plugin (S2W Import Shopify to WooCommerce)

• FREE for products
• Manual CSV for customers/orders
• Good for 300+ products
• My recommendation for most stores

Option 2: Paid Plugin (Cart2Cart, LitExtension)

• $69-299 depending on data volume
• Automated everything
• Good for complex stores with lots of order history
• Worth it for 1000+ products or active orders

Option 3: Manual CSV

• Free but time-consuming
• Error-prone with large catalogs
• Only for tiny stores (<50 products)

For 300 products: Use Option 1 (S2W free plugin)!!

Step-by-Step: Migrating Products with S2W Plugin

Step 1: Get Shopify API Credentials

In Shopify Admin:

1. Apps → Develop apps → Create app
2. Name it "WooCommerce Migration"
3. Configure Admin API scopes:
   • read_products
   • read_product_listings
   • read_inventory
   • read_locations
4. Install app
5. Copy API key and API secret token

Important: Keep these secret!!

Step 2: Install S2W Plugin

In WordPress:

Plugins → Add New → Search "S2W Import Shopify"

Install and activate.

Step 3: Configure Migration Settings

Go to: S2W → Import Shopify to WooCommerce

Enter:

• Shopify store URL: yourstore.myshopify.com
• API key: (from Step 1)
• API password/token: (from Step 1)

Click Save

Step 4: Configure Import Options

Products per request: Start with 5

• Too high = server timeout
• Increase to 10-15 if working smoothly

Product status: Choose "Publish" or "Draft"

• Draft = review before publishing (safer!)
• Publish = products live immediately

Categories:

• Keep Shopify categories
• Or add all to new category

Download images: YES

• Images download in background
• Don't need to wait
• Checks for duplicates

Step 5: Start Product Import

Click Import Products

Plugin shows progress bar. Don't close browser!!

For 300 products: Takes 15-45 minutes depending on images.

What gets migrated:

• Product titles
• Descriptions
• Prices (including sale prices!)
• SKUs
• Stock quantities
• Product variations
• Categories/tags
• Images (including variants!)
• Meta descriptions

What doesn't migrate:

• Customer reviews (separate process)
• SEO URLs (need redirects - covered later!)

Step 6: Verify Products

After import:

1. Go to Products → All Products
2. Spot check random products:
   • Images loaded?
   • Prices correct?
   • Variations working?
   • Stock quantities accurate?

Found issues? Common fixes:

Missing images:

• Re-run import with "Download images" enabled
• Or bulk upload via Media Library

Wrong prices:

• Check currency conversion
• Verify Shopify export had correct data

Broken variations:

• WooCommerce handles max 3 attributes
• Complex Shopify variants may need manual fixing

Migrating Customers (Manual CSV Method)

S2W free version doesn't migrate customers. Need manual CSV import.

Export from Shopify

Shopify Admin → Customers → Export

Select: All customers
Format: CSV for Excel

Import to WooCommerce

Install plugin: Import and Export Users and Customers

Tools → Import Customers → Upload CSV

Map Shopify columns to WooCommerce:

• Email → Email
• First Name → First Name
• Last Name → Last Name
• Accepts Marketing → (skip or custom field)

Important: Customers won't have passwords!!

Email them: "We've migrated to new platform, please reset password"

Handling Orders History

Critical decision: Do you NEED order history in WooCommerce?

If YES (for analytics, refunds, customer service):

• Use paid service (Cart2Cart, LitExtension)
• Worth $149-299 for peace of mind

If NO (order history stays in Shopify for reference):

• Keep Shopify read-only
• New orders in WooCommerce only
• Saves money, reduces migration complexity!!

My recommendation: Keep Shopify active 30 days read-only, don't migrate orders unless critical.

Setting Up Astra Theme for Your Store

Import Starter Template

Appearance → Starter Templates

Browse WooCommerce templates, pick one matching your niche.

Click Import - installs:

• Complete design
• Homepage
• Shop page
• Product page template
• Cart/checkout styling

Customization takes 30 minutes instead of 30 hours!!

Customize Astra Settings

Customize → WooCommerce

Critical settings:

Product Catalog:

• Products per page: 12, 18, or 24
• Grid columns: 3 or 4
• Product structure: Image → Category → Title → Price → Cart

Single Product:

• Gallery layout: Vertical thumbnails (converts best!)
• Sticky add to cart: ON
• Product tabs: Reviews + Description

Cart:

• Layout: 2-column (cart left, summary right)
• Distraction-free: Enable (removes header/footer clutter!)

Checkout:

• 2-step or modern layout
• Distraction-free: Enable
• Coupon field: Above checkout (better visibility!)

SEO: The Critical Redirect Setup

Biggest migration mistake: Ignoring URL structure change!!

Shopify URLs: yourstore.com/products/blue-widget
WooCommerce URLs: yourstore.com/product/blue-widget

Different URL = broken links = lost Google rankings!!

Solution: 301 Redirects

Install plugin: Redirection (free)

Create redirect rule:

Source: /products/(.*)
Target: /product/$1

This redirects ALL product URLs automatically!!

For collection/category pages:

Source: /collections/(.*)
Target: /product-category/$1

Test thoroughly!! Check Google Search Console for 404 errors after launch.

Payment Gateway Setup

Stripe (recommended):

WooCommerce → Settings → Payments → Stripe

Connect Stripe account - NO transaction fees to WooCommerce!! Only Stripe's 2.9% + 30¢.

Compared to Shopify taking 2% ON TOP of Stripe fees = instant savings!!

PayPal:

Same process - connect PayPal account.

Other gateways: Square, Authorize.net, PayPal Pro - all available as free plugins!!

Post-Migration Checklist

Before going live:

☐ Test complete checkout process
☐ Verify payment gateways working
☐ Test product variations
☐ Check mobile responsiveness
☐ Set up automated backups (UpdraftPlus!)
☐ Install security plugin (Wordfence)
☐ Configure email notifications
☐ Test shipping calculations
☐ Verify tax settings
☐ Check inventory sync
☐ Set up Google Analytics
☐ Submit new sitemap to Google

After going live:

☐ Monitor 404 errors (Redirection plugin)
☐ Watch server resources
☐ Track sales first 48 hours
☐ Customer support ready for questions
☐ Announce migration to customers

Real Migration Timeline

For 300-product store:

• Day 1: Setup WordPress, Astra, WooCommerce (2 hours)
• Day 2: Configure settings, get Shopify API (1 hour)
• Day 3: Migrate products with S2W plugin (1 hour active, 3 hours processing)
• Day 4: Verify products, fix any issues (3 hours)
• Day 5: Import customers, setup redirects (2 hours)
• Day 6: Customize Astra design (4 hours)
• Day 7: Test everything, go live (3 hours)

Total: ~20 hours work over 7 days

Compare to: Paying agency $5,000-10,000 for same migration!!

The Numbers After 6 Months

Client results (actual data):

Before (Shopify):

• Monthly sales: $75K
• Shopify fees: $2,205/month
• Apps/tools: $150/month
• Total costs: $2,355/month

After (Astra + WooCommerce):

• Monthly sales: $82K (faster site = more conversions!)
• Hosting: $35/month
• Plugins: $15/month
• Total costs: $50/month

Monthly savings: $2,305
Annual savings: $27,660!!

Plus: Site 40% faster, better Google rankings, more control, zero platform lock-in.

Bottom Line

Shopify great for beginners testing ideas. For established stores doing $500K+/year? The fees are brutal!!

Astra + WooCommerce combination gives you:

• Zero transaction fees
• Lightning-fast performance (91/100 mobile!)
• Complete ownership
• Unlimited customization
• $20K+ annual savings typical

Migration not scary!! 300 products = one weekend of focused work. ROI pays back instantly in saved fees.

Stop paying platform fees!! Get Astra Pro and migrate to WooCommerce - your profit margins will thank you!! 💰

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