On OLRAA, shoppers in different countries started from the same catalogue, but product availability varied by market. I began by mapping which pages each country needed and how shoppers would reach them.
Trace a real shopping path
Choose one market and follow its storefront to a category and a product. Check that each step uses a regular link and lands on a page that serves that market. Repeat the check for a product with limited availability.
Compare discovery signals on the same URL
For each sampled page, record its HTTP status, canonical target, regional annotations, incoming internal links, and sitemap inclusion. A sitemap can help discovery, but it cannot resolve contradictory signals. Check where the page sends a visitor as well as what its markup says.
Give guides and product pages different jobs
A seasonal guide helps readers choose what suits an occasion. The product page helps them decide whether to buy. Link from the guide to products available in that market so the next step is clear.
Read the OLRAA ecommerce SEO case study for the catalogue, market priorities, and content examples.
AI assistance was used to draft this article from my published case study.
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