As a business owner, you're 50% more likely to achieve your goals if you're part of a business association, and that's exactly what organizations like the Small Business Resource Association (SBRA) and Metro Atlanta are capitalizing on by providing their members with cutting-edge marketing support.
Introduction to Business Associations
Business associations have long been a staple of the professional world, offering members a platform to network, share knowledge, and access exclusive resources. However, in today's digital age, these organizations are taking their support to the next level by providing members with marketing expertise and tools to help them thrive. According to a survey by the National Association of Manufacturers, 85% of association members believe that their membership has a positive impact on their business, with 60% citing access to networking opportunities as a key benefit.
The Power of Marketing for Business Associations
Marketing is a crucial aspect of any business, and associations are no exception. By providing their members with marketing support, business associations can help them increase their visibility, reach new customers, and ultimately drive growth. Research shows that companies that invest in marketing are 3 times more likely to experience revenue growth, with 71% of marketers believing that marketing has a significant impact on their company's revenue (Source: Forbes). For example, the SBRA offers its members access to marketing webinars, social media training, and even one-on-one coaching sessions with marketing experts.
Success Stories from Business Associations
So, what does marketing support from business associations look like in practice? Let's take a look at Metro Atlanta, which has launched a range of initiatives to help its members thrive. For instance, the organization offers a "Member Spotlight" program, which highlights a different member business each month on its social media channels. This not only provides the featured business with increased visibility but also helps to build a sense of community among members. As one member noted:
"Being part of Metro Atlanta has been a game-changer for our business. The marketing support we've received has helped us reach new customers and increase our revenue by 25% in just one year."
Measuring the Impact of Marketing Support
But how can business associations measure the impact of their marketing support? According to a study by the American Society of Association Executives, 75% of associations use metrics such as website traffic, social media engagement, and member retention to evaluate the effectiveness of their marketing efforts. For example, the SBRA tracks the number of members who attend its marketing webinars and the number of leads generated from its social media campaigns. By using data to inform their marketing strategies, business associations can ensure that they're providing their members with the most effective support possible.
Taking Action: How to Leverage Marketing Support from Business Associations
So, what can you do to take advantage of the marketing support offered by business associations? Here are a few actionable takeaways:
- Research local business associations in your area and explore their marketing offerings
- Attend marketing webinars and workshops to learn new skills and stay up-to-date on the latest trends
- Leverage social media to connect with other members and promote your business
- Take advantage of one-on-one coaching sessions or mentoring programs to get personalized marketing advice
By following these tips and leveraging the marketing support offered by business associations, you can take your business to the next level and achieve your goals. Aimee Lankford is the co-founder of The Mediatwist Group, a woman-co-owned marketing agency that helps brands dominate. Visit mediatwistgroup.com or follow @mediatwist.
Key Takeaway
Empowering business associations through marketing strategies. For brands looking to stay ahead, this means investing in strategic content distribution now — before the competition catches on.
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