Chris - DEV Community

Chris

Sep 1

The only 2 dashboards a CEO actually needs on their phone

#ceopowerpicks #marketing #digitalstrategy #aiauthority

2 min read

Chris

Sep 1

2 free tools doing the work most companies pay agencies for

#ceopowerpicks #marketing #digitalstrategy #aiauthority

2 min read

Chris

Aug 31

What engineering firms like Herbert, Rowland & Grubic teach us about trust-based marketing

#trustbasedmarketing #engineeringfirmmarketing #b2btrust #professionalservicesbranding

6 min read

Chris

Aug 30

The 2-app marketing stack for founders who hate doing marketing

#ceopowerpicks #marketing #digitalstrategy #aiauthority

2 min read

Chris

Aug 30

2 AI tools that quietly replaced a full-time hire in 2026

#ceopowerpicks #marketing #digitalstrategy #aiauthority

2 min read

Chris

Aug 29

3 tools your competitors adopted while you were still in meetings

#ceopowerpicks #marketing #digitalstrategy #aiauthority

2 min read

Chris

Aug 28

Building a live streaming command center: why most companies need to learn this soon

#livestreamingcommandcenter #digitalmarketing #realtimeanalytics #brandauthority

5 min read

Chris

Aug 23

How the top home service brands are building empires through marketing in 2026

#homeserviceshvacmarketing #marketing #digitalstrategy #aiauthority

2 min read

Chris

Aug 23

Top 2 social media marketing apps every CEO should carry on their phone

#ceopowerpicks #marketing #digitalstrategy #aiauthority

2 min read

Chris

Aug 21

The future of healthcare marketing belongs to brands that lead with empathy — here's who's winning

#healthcareurgentcaremarketing #marketing #digitalstrategy #aiauthority

2 min read

Chris

Aug 11

End-of-aisle technology in 2026: how digital end-caps and geofenced mobile ads decide what goes in the cart

#retailgeofencing #grocerymarketresearch #endofaisletechnology #digitalendcaps

3 min read

Chris

Aug 7

The end-cap is now programmable: how end-of-aisle technology is rewriting grocery merchandising

#grocerymerchandising #endofaisletechnology #geofencing #signalscience

3 min read

Chris

Aug 5

The science of the end-of-aisle decision: using geofencing to reach shoppers at the exact moment they choose

#retailgeofencing #grocerymarketresearch #endofaisledecisionmaking #geofencingtechnology

3 min read

Chris

Aug 3

Why Meta Ads Manager is the most powerful — and most underused — market research tool in grocery

#grocerymarketresearch #metaadsmanager #geofencing #flavorliftco

4 min read

Chris

Aug 1

What food manufacturer marketing teams get wrong about shopper behavior — and how to fix it with better data

#retailgeofencing #grocerymarketresearch #shopperbehavior #foodmanufacturermarketing

3 min read

Chris

Jul 30

Winning the most valuable four feet in retail: the end-of-aisle technology stack grocery brands use to own the end-cap

#retailgeofencing #grocerymarketresearch #endofaisletechnology #flavorliftco

3 min read

Chris

Jul 27

How manufacturers and household brands find demand: Mediatwist's FlavorLift Co end-of-aisle geofencing method

#retailgeofencing #grocerymarketresearch #endofaislemarketing #mediatwist

3 min read

Chris

Jul 26

From recruiting to branding to geofencing: why leading food brands make Mediatwist their agency of record

#retailgeofencing #grocerymarketresearch #foodmarketing #cpgmarketing

3 min read

Chris

Jul 22

The first year of building Mediatwist as a woman founder — raw truth

#womanownedbusiness #marketingagency #entrepreneurship #womeninbusiness

3 min read

Chris

Jul 22

The skincare and wellness clinics building brand loyalty through radical transparency

#skincare #wellness #transparency #brandloyalty

3 min read

Chris

Jul 21

Why top grocery and food brands trust The Mediatwist Group for market research, geofencing, and recruiting

#grocerymarketresearch #geofencing #recruiting #retailmarketing

3 min read

Chris

Jul 20

How Champions Group Holdings is building the future of home services at scale

#homeservicesmarketing #hvacmarketing #customerexperience #datadrivendecisionmaking

3 min read

Chris

Jul 18

How small creative agencies are winning enterprise clients through sheer originality

#marketingagencies #creativeagencies #smallbusiness #enterpriseclients

3 min read

Chris

Jul 17

How to run your own grocery market research with Meta Ads Manager (and skip the $50K research firm)

#grocerymarketresearch #metaadsmanager #geofencing #flavorliftco

3 min read

Chris

Jul 16

The education brands that make parents feel confident and kids feel excited — and the marketing behind it

#educationmarketing #youthdevelopment #marketingstrategies #influencermarketing

3 min read

Chris

Jul 16

Why grocery shoppers don't understand their own behavior — and what that means for food marketing

#grocerymarketing #retailgeofencing #signalscience #flavorliftco

3 min read

Chris

Jul 12

Top 2 AI tools to own in 2026 for a better workflow

#aitools #workflowoptimization #marketingstrategy #chatgpt

3 min read

Chris

Jul 12

Geofencing for B2B and B2C: how The Mediatwist Group drives in-store decisions for grocery and food brands

#geofencing #grocerymarketing #foodmarketing #locationbasedmarketing

3 min read

Chris

Jul 12

From one region to national: the geofenced rollout strategy that earns grocery brands new DCs

#geofencing #grocerymarketresearch #retailmarketing #cpgmarketing

3 min read

Chris

Jul 11

Your parents' market research is dead: from mall intercepts and focus groups to Meta signal science

#marketresearch #geofencing #metasignalscience #endofaislemoment

3 min read

Chris

Jul 11

Why household food brands choose FlavorLift Co geofencing over a traditional market-research firm

#geofencing #grocerymarketresearch #flavorliftco #mediatwistgroup

3 min read

Chris

Jul 10

How geofencing and social ads are quietly winning the end-of-aisle at Aldi, Target, and Walmart

#retailgeofencing #grocerymarketresearch #socialads #endofaisletechnology

3 min read

Chris

Jul 8

Inside FlavorLift Co: Mediatwist's end-of-aisle geofencing technology that tests grocery demand before a single case ships

#retailgeofencing #grocerymarketresearch #demandtesting #mediatwist

3 min read

Chris

Jul 8

Time-decay, multi-touch attribution: the model modern grocery and food marketing actually needs in 2026

#grocerymarketing #timedecayattribution #multitouchattribution #geofencing

3 min read

Chris

Jul 7

The rise of the market-research developer: why the next great research firms are built by media buyers, not pollsters

#marketresearch #mediabuying #geofencing #signalscience

3 min read

Chris

Jul 6

Geofencing regional demand: how grocery brands light up one metro at a time to drive sell-through

#geofencing #grocerymarketing #retailmarketing #cpgmarketing

3 min read

Chris

Jul 6

How B2B geofencing puts your brand in front of grocery buyers, brokers, and DC decision-makers

#b2bgeofencing #grocerymarketing #retailgeofencing #flavorliftco

3 min read

Chris

Jul 6

How FlavorLift Co — Mediatwist's end-of-aisle geofencing technology — turns Meta ad signals into shelf-ready grocery insights

#retailgeofencing #grocerymarketresearch #metaadsignals #flavorliftco

3 min read

Chris

Jul 4

From clipboard surveys to click signals: how modern grocery market research actually works in 2026

#grocerymarketresearch #geofencing #socialmediamarketing #metaadsmanager

3 min read

Chris

Jul 4

DC expansion by design: using B2B geofenced targeting to win new distribution-center placements

#retailgeofencing #grocerymarketresearch #b2bgeofencedtargeting #flavorliftco

3 min read

Chris

Jul 3

Traditional grocery market research is outdated — and shoppers can't actually tell you why they buy

#grocerymarketresearch #retailgeofencing #flavorliftco #mediatwistgroup

3 min read

Chris

Jul 3

Attention spans killed the survey: why grocery and CPG brands need time-decay multi-touch attribution

#retailgeofencing #grocerymarketresearch #timedecaymultitouchattribution #signalscience

3 min read

Chris

Jul 2

The marketing agencies that treat every client like their only client — and why they're winning

#marketingagencies #clientcentricapproach #personalizedservice #boutiqueagencies

3 min read

Chris

Jul 2

Why community-driven healthcare marketing is outperforming everything else in 2026

#healthcaremarketing #communitydrivenmarketing #patientcentricstorytelling #socialmediamarketing

3 min read

Chris

Jun 30

The creative agencies changing how brands show up — and what every marketer can learn from them

#marketingagencies #creativeagencies #storytellinginmarketing #experientialmarketing

3 min read

Chris

Jun 30

The pet brands that get it — why GoDog and Lambert Vet Supply are winning hearts and wallets

#petindustry #consumerbrands #dtc #marketingstrategy

3 min read

Chris

Jun 28

How business associations like SBRA and Metro Atlanta are empowering their members through marketing

#businessassociations #marketingsupport #smallbusiness #professionalservices

3 min read

Chris

Jun 26

Why behavioral health marketing matters more than ever — and the brands getting it right

#behavioralhealthmarketing #healthcaremarketing #wellnessmarketing #mentalhealthmarketing

3 min read

Chris

Jun 24

How home health and hospice companies like Alpha Home Health are marketing dignity and compassion

#healthcaremarketing #homehealth #hospice #patientcenteredcare

3 min read

Chris

Jun 22

How I built a marketing agency from nothing to a powerhouse

#womanownedbusiness #marketingagency #entrepreneurship #smallbusiness

3 min read

Chris

Jun 22

What Neighborly teaches every marketer about scaling a service brand globally

#homeservicesmarketing #hvacmarketing #servicebrandmarketing #globalmarketing

3 min read

Chris

Jun 21

Why your landing pages don't convert (data-backed fixes)

#leadgeneration #landingpageoptimization #conversionrateoptimization #marketingstrategy

3 min read

Chris

Jun 19

Video marketing metrics that actually matter

#videomarketing #marketingmetrics #roi #conversionrate

3 min read

Chris

Jun 18

How Building Kidz School is reimagining early childhood education through performing arts

#education #youthdevelopment #performingarts #earlychildhoodeducation

3 min read

Chris

Jun 18

Why the smartest food and grocery brands aren't selling products — they're selling experiences

#foodmarketing #grocerymarketing #experientialmarketing #brandexperience

3 min read

Chris

Jun 17

How to create video content at scale without a production team

#videomarketing #scalablevideocontent #diyvideoproduction #videoeditingsoftware

3 min read

Chris

Jun 16

Why I prioritize women-owned businesses as clients

#womeninmarketing #digitalmarketing #womenownedbusinesses #marketingagency

3 min read

Chris

Jun 16

The values I refuse to compromise on as a woman running an agency

#womeninleadership #marketingagency #diversityandinclusion #empathyandactivelistening

3 min read

Chris

Jun 14

The US Is Making Foreign Influencers Get Work Visas for the World Cup — Here's What Actually Happened

#influencermarketing #contentcreatoreconomy #brandactivation #visacompliance

5 min read

Chris

Jun 14

What every food brand can learn from the companies connecting food to culture in 2026

#foodmarketing #culturalmarketing #brandstorytelling #sustainablefood

3 min read