Most indie founders write one landing page and hope it resonates. I tried something different: I built 22 versions of the same landing page, each tuned for a completely different audience and platform. Here is what I learned.
The Problem with One Landing Page
Your product is the same. Your audience is not.
A developer on Hacker News wants to know: does this solve a real technical problem, is it open source, what is the stack?
A founder on Product Hunt wants: beautiful design, social proof, clear pricing, one-click CTA.
A freelancer on Reddit wants: does this save me time, what is the ROI, can I try it free?
The same copy that wins on HN will bomb on Product Hunt. So I stopped trying to write one page that works everywhere.
The 22-Audience Strategy
I built a pack of 22 HTML landing page templates, each designed for a specific context:
- Hacker News launch post — minimal, technical, no hype language
- Product Hunt — visual, benefit-led, CTA above the fold
- Reddit r/entrepreneur — story-driven, honest about limitations
- LinkedIn — professional tone, ROI framing, case study format
- Cold email landing — short, single action, trust signals only
- AppSumo — lifetime deal framing, feature checklist, urgency
- ... and 16 more
Each template has the same core sections (headline, problem, solution, social proof, CTA) but different tone, emphasis, and structure for that platform.
How to Use This
- Pick your product
- List 5-10 channels where your audience lives
- Match each channel to the appropriate template
- Swap in your copy — each template has clearly labeled placeholder sections
- Deploy to Netlify/Vercel/GitHub Pages in under 10 minutes per page
You now have a landing page optimized for each traffic source. When you post on HN, link to the HN version. When you run a LinkedIn ad, link to the LinkedIn version.
Does It Work?
The conversion lift depends on your product, but the logic is sound: message-to-market fit matters at the page level, not just the ad level. If someone clicks an ad that speaks their language and then lands on a generic page, you have already lost them.
Get the Templates
All 22 templates are plain HTML/CSS — no frameworks, no build step, just edit and deploy. They work with any hosting platform.
Browse all templates and products at the store
The FORGE Landing Pack is available separately on Gumroad if you want just the templates. Each one is production-ready and has been tested on real launches.
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