What this article covers
Basic guideline to design a survey to get feedback from your documentation users.
Tools
MS Forms.
Introduction
Now that we know the current status of our documentation better (See Part 1), it is time to talk about our users. Why? Because we have created the documentation for them to be able to use our products, platforms or tools.
But what do we know about our users' needs? Who are they? We may all have assumptions about them. But in fact, we know nothing most of the time.
A user survey is a good method to discover how our users perceive and use our docs, to know their current needs and to decide what to improve first.
Read the following steps to know how to prepare your user survey.
Step 1 - Design a User Survey
To design a user survey we need to know what to ask. But language is tricky so even if we are technical writers, we should double-check the survey's questions with another colleague (and a UX designer, if possible).
About the following questions take them as reference to create your own survey:
- In which team/product do you work?
- What is your role?
- How (un)familiar are you with the
Write your documentation name here
documentation? - How often do you read the
Write your documentation name here
documentation?
- Never.
- From time to time.
- A few times a month.
- Monthly.
- Weekly.
- I don't even close that tab.
- Which topics do you need to find in the
Write your documentation name here
? - Which topics would like to find in the
Write your documentation name here
? - How (un)satisfied are you with the
Write your documentation name here
documentation?
- Very unsatisfied.
- Unsatisfied.
- Neutral.
- Satisfied.
- Very satisfied.
- Please explain briefly why you are (un)satisfied with the
Write your documentation name here
documentation. - How (un)useful do you find the
Write your documentation name here
documentation?
- Not useful at all.
- Not useful.
- Neutral.
- Useful.
- Very useful.
- Explain briefly why you consider the
Write your documentation name here
documentation (un)useful. - Do you bookmark the
Write your documentation name here
pages you need?
- Never.
- I only bookmark the topics I need.
- I bookmark
Write your documentation name here
main topics only.- I bookmark the
Write your documentation name here
home page only.- Always.
- Please let us know to what extent the following statements apply to you personally:
- When I need to find some information on a page, I make CTRL+F:
- Never.
- Rarely.
- Sometimes.
- Often.
- Always.
- When I need to find some information on the [Write your documentation name here] pages, I scroll:
- Never.
- Rarely.
- Sometimes.
- Often.
- Always.
- How often do you use the
Write your documentation name here
page Search box:
- Never.
- Rarely.
- Sometimes.
- Often.
- Always.
- Regarding the content of a page, what do you prefer?
- A plain content structure - No tabs, no accordions. All the information is shown at once.
- A plain content structure containing some visual elements and disclosing content progressively.
- If you were to make one suggestion for improving the
Write your documentation name here
pages, what would it be?
- Better visual design.
- Content should be more comprehensible.
- Content should be easier to find.
- Others (Develop your answer).
Acknowledgement: Thanks to Daniela Diener and Roksana Skryzcka for reviewing the initial survey.
Why These Questions?
Design your questions according to the topic you want feedback about for example: user browsing behavior, page layout preferences, missing topics, etc.
To know which type of feedback we are addressing with the sample survey of this page, read the following table:
Type of Feedback | Question Number | Explanation |
---|---|---|
Your users (role, team/product) | 1, 2 | Knowing the role, team or product of our users, helps us to identify:
This information can lead us to develop role or team/product focused documentation, or address specific issues or lack of interest impacting the documentation. |
Awareness by role, and team/product | 3, 4 | If our platform, toolset, product or project has a lot of people using it, checking the awareness level is a must to double check that our people know where to find the documentation they need, and what we have prepared for them. |
Frequency of use | 3 | Answers to this question will tell us if our documentation is being used and how much. Knowing this, we can take further actions to deepen the engagement, or reinforce it if the docs are not being checked frequently. |
Topics of interest | 4 | Too many times we create the docs that we think would be of use for our users. This question will tell us if we are right, and which topics need to be revamped (or removed). |
Level of (dis)satisfaction | 5, 6 | A satisfied user is another word for useful docs (and product!). A low level of satisfaction gives us the chance to ask Why?, and find the source of that dissatisfaction. |
Usefulness perception | 7, 8 | We can think that our documentation is useful but, again, our users will either confirm it or deny it. |
Access point to our documentation | 9 | Sometimes we think that our users access directly our documentation typing the URL in the browser. This question will tell us about the bookmarking habits of our users bookmark. With that in mind, we will have a better idea of the impacts of changing any page or section name that could probably be bookmarked. Here, an effective and reliable communication strategy for changes is key. |
Browsing and search behavior | 10, 11 | Browsing and search behavior have a decisive impact on how we will design our pages, and which visual elements can be used. For example, using collapsible elements may cause troubles to CTRL+F users that, for example, work with Chrome. |
Reading behavior | 10, 11, 12 | Same as previous topic. |
Direct Improvements | 13, 14 | This is the open-air gold mine. Users will tell you what they want and see as a positive impact for the docs. |
MS Forms
Use any survey creation tool that fits your needs. I used MS Forms because it was available and provided an easy way to:
- Visualize the number of participants.
- Provide different kinds of diagrams to visualize the results of the questions.
- Download the results in a consumable Excel format.
- Easily share the survey.
Step 2 - Schedule the Survey
Scheduling the survey at the right time is as important as the survey itself. We are all focused on providing value to our projects and don't want to get distracted.
So check in advance with the required roles (POs normally), the best date and time to run the survey.
If your users are not your teammates, Customer Support or an equivalent department may be the ones to seek.
When discussing the time for the survey, remember to:
- Share the objectives of the survey.
- Set the time available to complete the survey.
- Explain the importance and benefits of their collaboration.
- Ask them to request all team members to attend the meeting.
- Try to not interrupt their workflow.
Tip: For agile product development teams, including the survey during the daily or retrospective meeting seems the right time.
Step 3 - Survey Time
During the survey meeting remember to introduce yourself and:
- Present the documentation improvement project: What, Why and How.
- Explain the importance of improving the docs.
- Explain the structure of the survey.
- Release the survey!
To Be Continued…
What's Next?
The next article will analyze the results of the survey, and identify the most important ones.
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