Earlier this year Lexington Themes went from ~1,000 daily visitors to barely 500 on a good day. No big Google update. No bad luck. Just me: a refactor that quietly wrecked canonicals/redirects, sloppy cross-posting across platforms, “pretty URLs” creating duplicate versions, and thousands of Search Console errors piling up.
This is the real breakdown of what went wrong, what hurt traffic the most, and the slow, unglamorous process of cleaning it all up.
Learn from my mistakes:
https://lexingtonthemes.com/blog/how-i-broke-and-fixed-my-seo
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