Performance Design & Marketing w/ Richie Lokay

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HTML All The Things is a web development podcast and discord community which was started by Matt and Mike, developers based in Ontario, Canada.

The podcast speaks to web development topics as well as running a small business, self-employment and time management. You can join them for both their successes and their struggles as they try to manage expanding their Web Development business without stretching themselves too thin.

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What's This One About?

In this episode Matt and Mike sit down with Richie Lokay to discuss marketing, design, and more. Richie is currently the VP of Product Design and Services at Wunderkind a Marketing Cloud that works in the new field of Performance Design. The guys try and simplify many aspects of marketing, decoding the word soup that can confuse non-marketers and then discuss a little bit about 3D printing and how Richie got into the printing game.

Guest Introduction

Richie has a combined background in web development, design, and communication. He’s currently the VP of Product Design and Services at Wunderkind, a Marketing Cloud that works in the new field of Performance Design. Richie and his team employ design to the n-th degree to provide 1-to-1 personalized marketing at a huge scale. On the more personal side, Richie is a New York history buff and board game collector. He built his own home and even baby-proofed it via a 3D printer when COVID shut down the local stores.

[https://www.wunderkind.co/](https://www.wunderkind.co/]

Show Notes

3:45 - Can you explain what performance design is and how it differs from “normal online advertising” like Google Ads and so on? Are they even related?

7:00 - How do you help customers develop their brand?

11:48 - What does Wunderkind do and who should be interested in the services?

20:00 - How do you have a mix between a more personal vs automated customer outreach?

27:00 - From your one-sheet the phrase “Design as a visual problem-solving medium” stood out to me, what exactly does this mean?

39:35 - What’s a day in the life at Wunderkind for you and your team? Are you more technical than marketing? Mix of both?

51:15 - On a more personal note, what is your take on 3D printers? I saw them become useful for larger businesses and then they became financially accessible to almost anyone for a little while, but haven’t heard much since. Are they a fad? What’s next for them? Are they the future of manufacturing as they were once thought?

Key Takeaways

• To be a good engineer you have to understand some core concepts of a design

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