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Posted on • Originally published at mlxio.com

vivo Sparks Premium Shift with S Series Comeback in India

vivo revives its S series in India targeting premium buyers with a price jump to INR 45,000–50,000, signaling a bold market repositioning.

Key takeaways

  • Why vivo’s Revival of the S Series Signals a Strategic Shift in India’s Smartphone Market
  • vivo is reportedly plotting the return of its S series to India after a seven-year absence—this time gunning for the premium segment. The company’s last S series entry...
  • According to Gsmarena, the S2 is expected to hit shelves in July. While specifics remain tightly under wraps, the series’ reputation for lightweight builds and style-f...
  • MLXIO analysis: The S2’s rumored price would put it in direct competition with established flagship challengers, a bold move for a line historically associated with ac...

👉 Read the full breakdown on MLXIO

Canonical source: https://mlxio.com/technology/vivo-s-series-premium-comeback-india

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