To be competitive, you need to integrate JS web development in the creation of your website. You have to be smart about the creation of your web pages.
Business is no longer just a physical thing. It’s not just about going to the store and buying a product. In essence, marketing isn’t just about the physical aspect as well. What this means is that marketing is no longer limited to: “Come to our store and buy our amazing products.”
The business is going online, which means that people everywhere will have access to it. Instead of just asking people to buy your product at this specific place, you will be asking them to trust your brand. Yep! Marketing is now highly integrated with branding. But more than that, marketing is also about accessibility.
That’s just logical. Marketing is the promotion of the brand to encourage people to buy. But how can people buy when they don’t have access to the products? One way to really make your products or services accessibility to the public is through the creation of a dynamic website. That entails JS web development.
What is JS web development?
JavaScript is a computing or programming language that does complex activities for your website. You know how many years ago, the website was a mere information bank for companies. People go to the website and read about when the company was created. Perhaps there are also products exhibited on some of the pages.
Today, websites are very dynamic. They don’t just give you information, they interact with you. In fact, in a lot of cases, you can actually buy on the website. Those complex activities are made possible because of JavaScript or JS for short. That’s why, if you want to be competitive, especially in the online world, you need JS web development.
If you want to know more about it, JS was created by Mozilla co-founder Brendan Eich. That’s not surprising at all, is it? Learning JS is definitely far more complicated than merely learning HTML and CSS. The result is also astounding.
Knowing that JS web development can provide an interactive website, it should be something that you aspire to have in your own website. The best way for that is to hire a web design agency to create your website. Everything you need to have a competitive website is on the JS web development.
Now, here are important things to make your website more competitive:
User interface
The user interface or UI design is crucial when you want to be competitive. This is about using beautiful graphics to showcase the brand. Beautiful may be subjective but there are scientific studies on what is appropriate or not.
This means that there are parameters to what can constitute beauty even if beauty is highly subjective. One person may not actually enjoy what your website shows but there are generically good components. The website may not be considered beautiful by everybody but it is considered at least okay to look at.
Among the components are high-quality photos or videos. Great websites have good photos and videos. It’s not just about the beauty captured by the images, it’s also about the quality. Are you using good resolution photos?
Then, of course, there is the matter of the layout. A good UI design means everything is structured well. This will prevent confusion. This means that whenever people see the website, they immediately know what to do—what to click and where to go.
Oh, and it’s not just about the images. This also refers to the fonts used. You need to use the font that is consistent with the brand. Just make sure that they are easy to read. There are a few websites that use stylistic fonts that make it hard for people to actually read the content of the website. In many cases, simplicity is all you need.
Responsiveness
Remember that website is important in marketing. But it’s not just about having a website. It’s also about having a highly responsive website. If your graphic or the web page is slow to load, Google will penalize you. That means you will go down the rankings. The goal is always to be high on the Google rankings in order to be seen by more people.
Make sure that your graphics are compressed so that they will be optimized in the first load. If you have a really great web firm with an expert in JS web development, then this is not something that you really have to worry about. Responsiveness is really an important part of the JavaScript expert’s job. It couldn’t be done without JavaScript.
E-commerce
Here is another thing that needs the JavaScript programming language. Of course, the programming involved in e-commerce is highly complicated. It’s not just about showcasing information and images. This involves a lot of process including browsing on the part of the customer. Then there will be a digital cart involved plus the payment process.
If the actual planning for the process is complicated, wait until the digital process will have to be implemented. Online retail is really something that is necessary especially as we experienced the COVID-19 pandemic. For sure, many of us are still afraid to venture outside. So, if it’s not something important, we might as well just shop online.
Based on that notion, it’s a given that if you have a business, you should definitely have e-commerce on your website. While they do belong on the same website, there is actually a separate platform for e-commerce. A separate technology is needed in order to make financial transactions.
That’s why it’s just so easy to get a web design firm to create or design a website. This way, you won’t have to experience migraine just thinking about the many things you need to consider.
Webmaster tools
Once you already have a website, you shouldn’t stop there. You should install webmaster tools. This could be done by the JS expert. This is essential so that you could analyze traffic to your website. It’s great that you will have a picture of the people that visit your website and how many they are.
You want to be able to gauge whether the website is efficient in terms of the browsing attitudes of the people visiting it. The tool could measure the number of daily visitors to your website. It could even go more specific as to determine the number of views on each page of the site. This will tell you which of the pages are frequented. This way, you can study why and learn to improve your site.
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