In the last few years, I’ve written over 200 scripts — for YouTube channels, online courses, and branded videos. But even after the first 50, one thing never got easier:
Starting.
I’d open Google Docs with a “great idea”… and freeze.
One moment I was inspired, the next I was stuck googling stats, outlining blind, or rewriting the intro for the third time. I had tabs everywhere, random notes, and half-baked structures that didn’t hold together.
What should’ve taken 2 hours turned into 6 — or more.
The process was mentally exhausting.
The Spark
By the end of 2024, I had a quiet realization:
“I don’t need help writing — I need help structuring and researching.”
I didn’t want a robot to write my script. I wanted a tool that could help me map out the idea clearly, give me the right talking points, help me see the structure… and get me moving faster.
So I started building something small for myself. An interface where I could type in my idea, and it would break it into sections — hook, intro, story, CTA — and pull in relevant facts, angles, and examples I could build from.
What I Built
That scrappy side tool turned into StoryCraft — a web-based app that helps creators turn rough video ideas into structured, research-backed script flows.
It doesn’t try to write for you. Instead, it gives you:
- A clean, visual map of your script’s flow
- Research-backed content for each section
- Built-in storytelling templates that guide your pacing
- A way to think clearly and create faster — without the overwhelm
I made it for creators who don’t want to outsource their voice, but need help getting past the mess and into flow.
Who It’s For
- YouTubers who want faster outlines without killing creativity
- Educators who need structure for lessons and tutorials
- Agencies looking to scale script creation for clients
- Writers & marketers stuck in the research phase too long
If your process looks like this:
Great idea → blank doc → 15 tabs open → no structure → 3 hours lost…
…then this is for you.
Why It’s Different
There are a lot of AI tools that “write for you.”
That’s not what StoryCraft does.
It works with you — taking the creative pressure off, while leaving you in full control of the message. It helps you plan smarter, structure clearly, and think deeper about your content — with actual research to back it.
The Launch
I just launched the beta at storycraft.work with early access pricing and space for feedback.
If you’re a creator who’s ever felt stuck mid-script — or someone trying to streamline the process without losing your voice — I’d love you to try it out.
DMs are open, and feedback is welcome.
This tool started as something to fix my own burnout. Now it’s out in the world. And I hope it helps you get your best ideas finished faster.
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