Over the last few months, I’ve been building BatchSet — an all-in-one toolkit for image processing, QR generation, URL shortening, social resizing, and bulk workflows.
The idea came from noticing how fragmented simple workflows have become. For a single e-commerce workflow, people often use:
- One tool for image conversion
- Another for compression
- Another for QR codes
- Another for URL shortening
- Another for social media resizing
- Another for batch-processing spreadsheets
Too many subscriptions. Too many dashboards. So I decided to build one platform that handles all of it.
What BatchSet Includes
- Image Conversion: JPG, PNG, WebP, AVIF, PDF (including bulk processing)
- Data Workflows: Excel Batch Processing
- Marketing Tools: QR Code & Barcode Generator, URL Shortener
- Social: Social Media Resizer
- PDF Tools: PDF ↔ Image Conversion
Some Interesting Challenges
Ironically, coding the platform was easier than launching it. Here are the hurdles that took way more time than expected:
1. Payment Processor Approval
Getting approved with Paddle for a new domain took longer than expected. They are thorough with site requirements (Terms of Service, Privacy Policy, and clear pricing) before they'll let you take a single cent.
2. Email Deliverability
SPF, DKIM, DMARC, DNS propagation... making sure signup emails don’t land in spam is a project on its own. If you're building a SaaS, don't leave your transactional email setup for the last minute.
3. SEO Indexing
Launching a new domain in 2024/2025 feels brutal. Google indexed only a small portion of the site initially, despite proper sitemaps and metadata. I'm still iterating on the content strategy to improve this.
Tool UX
Simple tools are deceptively hard to design well. The challenge wasn’t just conversion speed—it was making workflows feel frictionless. How do you handle 50+ images being dropped into a browser at once without the UI freezing?
Biggest Lesson
Shipping matters more than perfection.
There were dozens of things I wanted to improve before launch:
- Better animations
- More integrations
- More analytics
- Additional formats
- Team features
But eventually you have to launch, gather feedback, and iterate publicly.
So that’s what I’m doing.
I’d Love Your Feedback
If you work in e-commerce, SEO, marketing, or web development, I’d genuinely love your thoughts on the workflow design.
What's the one small "utility" tool you find yourself using every day that you wish was part of a larger suite? Let me know in the comments!
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