Success now looks like a parent scanning a QR code during an emergency and being able to access life saving information in seconds.

I used to be the person who stayed after everyone else logged off.
I worked within the NHS as a business support and digital facilitator during one of the biggest patient record system integrations at Manchester University NHS Foundation Trust. I trained staff across multiple levels, from nurses to consultants, helping people adapt to a completely new way of working.
The project was meant to end on 8 September.2022 I stayed until 31 October.
Not because anyone forced me to, but because I couldn’t walk away while people still needed support.
At the time, ambition for me looked like endurance. Delivering. Performing. Being needed.
I genuinely thought I would continue taking contract after contract, climbing higher in healthcare technology and transformation.
But somewhere during that final project, I felt something shift.
I knew I was done. Not with work. With becoming someone I no longer recognised outside of it.
Then motherhood happened in the fullest possible way.
My daughter experienced anaphylaxis after eating pancakes when she first started proper foods. One moment we were in the ordinary chaos of parenting, and the next I was facing every parent’s worst fear.
And suddenly all that intensity I once poured into systems, deadlines and transformation projects moved somewhere else entirely.
Into protecting her.
Into learning emergency care. Into researching allergies. Into making sure critical medical information could never become inaccessible during panic, stress or loss of signal.Somewhere between motherhood, caffeine, panic, and approximately 14 emotional-support browser tabs, MYOER was born.

Ironically, I didn’t become less ambitious after leaving corporate healthcare projects. I became more ambitious than ever.
Only this time, the ambition became deeply personal.
I stopped wanting to optimise systems for organisations and started wanting to help save lives for ordinary people.
I often laugh that motherhood is the most important and underpaid leadership role in existence. But it also became the role that finally made me feel most like myself.
People talk a lot about women “leaning out” of work.
I don’t think I leaned out at all.
I think many of us simply transfer our intensity into things that matter so deeply they stop feeling performative.
Some women run marathons. Some become incredible bakers. Some rebuild homes, families or communities.
And some of us accidentally build emergency technology companies because our daughters needed superheroes and nobody else was coming.
What surprised me most is that I no longer measure success by titles, contracts or how indispensable I am to a system.
Success now looks like a parent scanning a QR code during an emergency and being able to access life saving information in seconds.

It looks like knowing the worst moment of someone’s life might become slightly less frightening because I chose to keep building.
And honestly, I think that version of ambition means more than any job title ever did.
Warm regards,
Anita
Founder, MYQER