As digital service professionals, we’ve all gotten well and truly used to our whole world changing in the blink of an eye.
Whether it’s adapting your website’s SEO in light of a new Google Algorithm update, or having to learn a new programming language every year!
But the truth is, that’s why we’re all in this profession. Because we absolutely hate it when things are easy and run smoothly… right?! Well, most of the time we like a challenge don’t we.
As Google’s John Mueller states:
"The web has moved from plain HTML - as an SEO you can embrace that. Learn from JS devs & share SEO knowledge with them. JS's not going away."
Just remember that it isn’t perfect, certainly from the eyes of an SEO pro - It can’t be parsed progressively, unlike HTML and CSS, and it can be heavy on page load and therefore performance. In many cases, you may be trading performance for functionality…
It’s a little like arriving at the supermarket, seeing the chocolate bar you want on the shelf, but before you can take it to the tills - a shop assistant has to go and fetch the barcode from their warehouse which is the other side of town… It’s just a long-winded process!
Of course, with slower loading times you risk high bounce rates and damaging user experience. This leads to bad news for your website and business, whether you have a small local business website or you're focussing on eCommerce SEO as an online retailer!
Crawlability - Allowing Google to crawl your website using a logical structure to find all of your focus information.
Renderability - Google should be able to render your website
Crawl budget - How much time it will take for Google to crawl and render your website.
Check If Google Can Render Your Site
It’s just not enough to open a browser and see if your website loads…
When you view the screenshot, you’ll need to decide whether Google can see the crucial elements on your page, and if the main content is loaded prominently.
If you want to dive deeper, you can also take a look at the HTML tab within the generated report to see the DOM rendered code.
Check if Your Content is Indexed
The two best ways to check if your website is being indexed by Google are; using the ‘site:examplewebsite.com’ search command, and checking Google Search Console.
Timeouts - How long is Googlebot and your users waiting for your content to fully load?
Accessibility - Is your content accessible via your sitemap file?
Rendering - Can Google definitely render your scripts? Use the URL Inspection Tool previously mentioned.
Arrange A Technical SEO Audit
Whether you’re new to SEO or a seasoned vet - it can always help to get a second pair of eyes to look over your website from a technical SEO standpoint.
Nigel Adams is an experienced SEO freelancer based in the UK. Nigel runs a results-driven Bedford SEO Agency, with a small team. If you’re interested in a Technical SEO Audit for your website, he’s your go to guy!