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Natalie Yevtushyna
Natalie Yevtushyna

Posted on • Originally published at seeklab.io

Why We Built a Social Media Agent That Actually Covers China


For months, SeekLab's team posted manually across 10+ platforms every single day. It was working — AI citations growing, visibility increasing. But it didn't scale.

So we built the thing we wished existed.

SeekLab's Social Media Agent automates content across 8 platforms — including two that almost every Western tool ignores: 小红书 (Xiaohongshu) and 公众号 (WeChat).


The platforms

  • LinkedIn, Facebook, Instagram, X/Twitter, TikTok/抖音, Reddit
  • 小红书 (Xiaohongshu / Rednote)
  • 公众号 (WeChat)

Why WeChat and Xiaohongshu matter

Xiaohongshu — 300M+ monthly active users. Part Pinterest, part Instagram, part product reviews. Dominant for beauty, fashion, food, lifestyle in China.

WeChat 公众号 — over a billion active WeChat users. The primary brand communication channel for Chinese consumers.

Most Western social media tools don't support either. Brands managing Chinese platforms are doing it manually — inconsistent, slow, disconnected from their Western workflow.


What the agent does

  • Real-time trend monitoring
  • On-brand content generation adapted per platform
  • One-tap multichannel distribution
  • Human approval at key steps

Brand voice is built from your existing successful posts — so every generated post actually sounds like you.


Who it's for

  • Ecommerce and DTC brands needing global visibility
  • Consumer brands in beauty, fashion, food
  • Content-driven companies scaling output without scaling headcount

seeklab.io/social-media-agent

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