“If you build it, they will come” - Field of Dreams
You can build a great website but that won’t guarantee that your visitors will find it easily. One of the ways to promote your website is by employing good search engine optimization practices.
Search engine optimization (or SEO) is a process of improving the quality and performance of your website in order to make it more search engine friendly. SEO is different from search engine marketing (or SEM) which is largely focused on paid marketing (think Google Ads).
SEO is a large and complex topic with many subspecialties, techniques, and strategies. In order to get started learning about SEO, check out these free resources:
The best way to learn after you have covered the basics from the resources above, is by doing a SEO project. For example, do you have a client who is interested in SEO services? Start by trying to rank their website. Or, if you have a portfolio website, try to rank your own website on Google.
You can utilize these free tools to help you on your SEO journey:
Google Search Console
Google My Business
Google Ads KW Planner
Structured Data Testing Tool
Answer The Public