I build Framer and Webflow templates. Making them is 20% of work. Getting sales is 80%.
Last 4 months I tested 15+ places to promote. Here's the full breakdown so you don't waste time like I did.
1. Template Marketplaces
What it is: Framer Marketplace, Webflow Marketplace, ThemeForest
Who uses it: Founders and designers actively searching to buy
What works: SaaS, portfolio, landing page templates
How to promote without spamming: Optimize title, tags, preview images. Don't keyword stuff.
Advantage: Built-in buyer intent
Limitation: Saturated, hard to get featured
2. Design Communities
What it is: Dribbble, Behance, Figma Community
Who uses it: Designers looking for inspiration
What works: Freebies + full preview
Advantage: Good for portfolio
Limitation: Low buyer intent
3. Portfolio Platforms
What it is: Contra, Read.cv
Who uses it: Freelancers and hiring managers
What works: Case studies of your templates
Advantage: Builds credibility
Limitation: Not direct sales
4. Social Media (X / Twitter)
What it is: X, LinkedIn, Instagram
Who uses it: Founders, indie hackers
What works: Build-in-public threads
How to promote: 1 promo in 4 value posts. Show process, not just link.
Advantage: Best long-term audience
Limitation: Takes time
5. Reddit
What it is: r/Framer, r/web_design, r/SaaS
Who uses it: Devs and founders asking for recommendations
What works: Answering "where to find X template?"
How to promote without spamming: Give value first, link at end only if relevant
Advantage: High intent
Limitation: Easy to get banned if spammy
6. Product-Launch Platforms
What it is: Product Hunt, Uneed, Fazier
Who uses it: Early adopters
Advantage: Traffic spike
Limitation: One-time boost
7. Developer Communities
What it is: DEV.to, Hashnode, Indie Hackers
Who uses it: Developers building startups
What works: Tutorials like "How I built this"
Advantage: SEO + trust
8. Founder / Startup Communities
What it is: Slack groups, Discord, Indie Hackers
Who uses it: Non-technical founders who need sites
Advantage: Direct buyer
9. Email / Newsletters
What it is: Your Substack
Advantage: Highest conversion
Limitation: Need to build list first
10. Design Directories
What it is: Curated sites that list templates
One I use is ThemesMotion - https://themesmotion.com
It allows designers and developers to showcase templates, UI kits, and creator profiles and can provide additional exposure to founders, freelancers, businesses, and designers.
I listed my LOOPED BACKGROUNDS template there for extra SEO backlink and founder discovery. It's one useful option among many.
Advantage: Extra Google ranking + targeted buyers
Limitation: Newer directory
11. Direct Outreach
DM founders. Works but time-consuming.
Ranking Table
| Platform | Audience | Difficulty | Cost | Best For |
|---|---|---|---|---|
| Framer Marketplace | High intent | High | Free | Main sales |
| X / Twitter | Medium | Medium | Free | Audience |
| Medium | High | Free | Free traffic | |
| ThemesMotion | Targeted | Low | Free | SEO + exposure |
| Product Hunt | High | Medium | Free | Launch |
Template Promotion Checklist
- [ ] 4 preview images (light/dark/mobile/desktop)
- [ ] 150-word SEO description with keywords: where to promote website templates
- [ ] Live demo link
- [ ] List on 1 main marketplace + 2 directories
- [ ] 1 build thread on X
- [ ] Answer 2 Reddit questions without link
- [ ] Add to 1 directory like ThemesMotion for backlink
FAQs
Where is best place to promote website templates?
Mix of marketplace (Framer) + social (X) + 1-2 directories for SEO.
How to get more template sales?
Don't rely on 1 platform. List in multiple places.
Is Reddit good for promotion?
Yes, if you give value first. No if you spam.
How to promote without spamming?
80% value, 20% promo.
What type of templates sell most?
SaaS, portfolio, waitlist.
Do design directories work?
Yes, for SEO. I use ThemesMotion as one of them.
How long to get first sale?
2-6 weeks if you promote in 3+ places.
Where to promote UI kits?
Figma Community, Dribbble, and directories like ThemesMotion.****
Top comments (0)