Traditional SEO helps people find your pages. AI search introduces a new challenge: helping AI understand who owns and operates your website.
If ChatGPT, Google AI Mode, or Perplexity can't confidently identify your site, you could miss out on citations, recommendations, and visibility in AI-generated answers.
In this article, I explain an AI identity leakβa gap where important trust and ownership signals are missing or inconsistent. You'll learn how to test your site, spot weak signals, and improve your AI retrievability using a simple self-audit.
Whether you're a blogger, indie publisher, or small business owner, this is a practical way to prepare for the future of AI-powered search.
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