AI assistants are becoming part of the way developers and businesses research tools, products, APIs, and services.
Now, a reported $1 billion self-serve advertising expansion around ChatGPT raises an interesting question:
What happens when advertising moves from search results into AI conversations?
Imagine asking an AI:
“What’s the best observability tool for my application?”
Instead of a list of search results, the user gets a conversational recommendation.
If advertising enters that workflow, AI visibility could become as important as traditional SEO.
For developers, SaaS companies, startups, and technical marketers, this could create an entirely new competition for attention.
But there's a catch: trust.
If users can't clearly distinguish an AI-generated recommendation from a paid placement, the entire model becomes much more controversial.
Could AI advertising become the next major evolution of search advertising?
Or is putting ads inside AI assistants a step too far?
I explored the potential impact in more detail:
ChatGPT Ads Hits $1B: And Small Advertisers Can Finally Get In - Panstag
ChatGPT Ads crossed $1B in revenue and opened self-serve buying in India, Europe, and MEA. Here's what it means for bloggers.
panstag.com
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