In the cryptocurrency industry, listing a token on a centralized exchange (CEX) is often seen as a milestone. While this event represents significant validation, it is not the endpoint — it’s the beginning of a much more strategic phase.
This article analyzes how leading exchanges — OKX, Gate.io, MEXC, Bybit, and WhiteBIT — approach post-listing support and project enablement from a product and developer’s standpoint. For token teams, understanding these mechanisms is essential for driving adoption, maintaining engagement, and supporting healthy trading activity after launch.
Listing Requirements and Onboarding
Each exchange applies different criteria and processes to onboard new projects. Some are community-driven, while others emphasize legal rigor and product maturity.
Key Observations:
- Gate.io & MEXC: Favor community traction and emerging trends. Listings are often based on buzz or perceived novelty.
- OKX: Adopts a conservative stance with strong emphasis on compliance, legal reviews, and project reputation.
- Bybit: Heavily metrics-driven, focusing on trading volume, liquidity potential, and historical performance.
- WhiteBIT: Combines regulatory checks with a full analysis of tokenomics, security, and roadmap viability.
Listing models vary:
- Some exchanges require a detailed pitch deck and legal documentation upfront.
- Others engage post-application with a dedicated account manager.
- Fee structures are flexible. For example, Bybit adapts fees based on long-term viability, while WhiteBIT offers tiered listing packages to match project needs.
Regional Influencer Strategies (KOLs)
All exchanges engage Key Opinion Leaders (KOLs), but the geographical distribution varies:
- Bybit, MEXC, Gate.io, and OKX focus primarily on Asian markets.
- WhiteBIT emphasizes European KOLs.
This distinction is critical when planning community outreach and marketing strategies aligned with regional user bases.
Listing a token on a major exchange is an achievement, but it is far from the end of the road. The degree and nature of post-listing support can significantly impact a project’s trajectory in the first months after launch.
You can read the full article here: https://dev.to/tyler_mcknight_web3/from-hype-to-holding-power-what-exchanges-really-do-post-listing-33mi
Top comments (1)