Apple spent a decade and billions of dollars trying to build an electric car. They cancelled it quietly in 2024 without ever showing the world a single image. Now Jony Ive, the man who designed the iPhone, has built the closest thing to it inside a Ferrari. The Ferrari Luce's cabin looks so much like an Apple product that outlets are already calling it the "Apple of EVs."
What's wild is that I've reportedly walked away from Apple's car project years before it was canceled. So the man who could have defined what an Apple Car felt like never really got that chance at Apple. He got it at Ferrari instead. iPad-style screens, Apple Watch crowns, brushed aluminum, and physical switches you can tell apart without looking. All of it. A 1,000 HP Ferrari is priced at $640,000.
If the Luce's interior is any indication of what Project Titan would have looked and felt like, was the cancellation actually the biggest design loss in automotive history?
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