Have you ever wondered about the commercial advertisement for McDonalds’ app?Can you guess what style of animation is applied to that ad? Yes, your guess is right. It is a motion graphics animation advertisement.
What is motion graphics animation?
Motion graphics animation is a kind of animation comprising text as a major and critical component. It may be composed with or without a story. Generally, it’s an animated graphic design.
So now you have a clear outline of motion graphics animation. If still little confusion persists, keep reading to get clearcut facts on motion graphics animation.
“What’s the difference between animation and motion graphics animation?”
Animation - It’s a computer-generated motion of an object or an image in a 2D/3D environment.
Motion graphics is a type of animation shows moving or animated graphic design. The core of motion graphic animation is on graphic design images that deliver the exact message to the target audience.
Motion graphics animation is a potential marketing tool for promoting brands as it allures customers in a more engaging way. Let’s know the hidden secrets behind why motion graphics is an incredible tool for building brands.
Why Motion graphics are the top priority for branding?
Well, top companies showcase their creative ideas with motion graphics animation to the prospective audience on multiple social platforms. There are various ways to communicate the content to attracts your customers.
“But why the merchandisers use Motion graphics animation as the best choice to reach more people.”
Striking? Keep reading to unwrap the spectacular role of motion graphics animation that makes it unique from all other styles of animation.
1.Entrancing Stunning Visuals
No wonder, Motion graphics enthralls the audience in a more effective way. Twitter reported that tweets with GIF (Graphics Interchange Format), builds the audience by engaging. It proved that 55% more engaging than those normal text tweets.
Furthermore, it is also manifested that motion graphics are highly shareable. According to Brightcove, an online video platform evidently showed that social video produces 1200% shares more than texts and images.
2D and 3D animation can seem normal to some companies. For such top-notch companies, enlarges the brand using motion graphics animation and lifts a sophisticated feel to the companies. This in turn grabs the audience by offering a new trendy visual for the brand. Additionally, since it’s a short video with a duration of one or two minutes, promotes a strong viewing completion rate of 70%.
2.Potential communicating tool to share complex information.
The motion graphics animation conveys the exact message in a simple way to the audience. Even stats, facts, and other numerical data can be delivered and demonstrated to the people with ease. Obviously, it simplifies the complex terms and conveys them in a clear way.
Moreover, motion graphics animation is used to create listicles that entice people more. Ultimately, motion graphics animation can be extensively used in any industry (either services or products ) to reach more audiences.
3.Make versatile types of animations with Motion Graphics
The outstanding feature of motion graphics is that it can combine with any other style of animation. This is the reason why it is widely used for logo animation on websites of brands.
It can be blend with live-action video, whiteboard animation,2D and 3D animations. Furthermore, it is also applied for slides presentation.
The most enthralling paradox is motion graphics can be merged with two or more animation techniques at a time and produce a jaw-dropping stunning visual to prospective people.
4.Show off your product with awe-inspiring visuals
Does anyone resist watching a colorful, appealing with funfilled animated visual? Indeed, Human beings are fascinated by colors and beautiful appealing.
Motion graphics animations are made with effective utilization of color, motion of figures, and appealing images. Eventually, it shifts the feel of the viewers and provokes emotions.
Now you got the answer to this question “why many brands are demonstrating their product attributes and benefits with the help of motion graphics.?”
5.Social Media Marketing Tool
Since motion graphics animation is convenient to share, intensifies your beneficiaries by sharing it on diverse social media platforms. Develop the brand as well as the audience with the application of motion graphics animation.
Hope you got why motion graphics is the best choice for branding and marketing the products or services.
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