I believe that Apple’s recently announced ‘Sign in with Apple’ workflow is an important step for improving the security and usability of login screens.
In this article I’ll explain what ‘Sign in with Apple’ is, why I believe it’s a great thing for users, the drama around Apple’s implementation, and some of the lingering concerns I have.
The crux of my argument is that Apple’s new workflow provides badly needed innovation for a process everyone hates—logging in. Even if Apple’s implementation is flawed (which we’ll get to), hopefully this effort will spur other ideas from other tech giants in response, ideally making the login process better for everyone. To show what I’m talking about let’s start with a bit of background.
A 2018 survey done by LastPass showed that 59% of people always or mostly use the same password—everywhere. The same study found that 45% of people don’t bother changing their password when their accounts get hacked, and that 42% of people keep passwords in a file, like, a Word doc or Excel spreadsheet.
As I write this article, the top-selling book in Amazon’s “Internet & Telecommunications” category is the internet address & password logbook. Sixth place in the same category is the INTERNET PASSWORD LOGBOOK, which honestly has a nicer design than the top seller.
As easy as it is to mock books like this, it’s important to remember that these books are solving a real problem. Using unique passwords is important, but remembering multiple passwords in your head is impossible, and not everyone has the money and tech savviness to use a password manager.
Funnily enough, you can make a compelling argument that physical-password-book users are more secure than password reusers, assuming the physical-password-book users create unique passwords for each service they use.
Regardless, the sheer existence of these books is indicative of just how broken the login process is for most users today.
Everyone knows the current way we log in is not ideal, and plenty of tech companies have tried to make this process better. One big improvement to login screen usability was the advent of Single Sign-On, wherein the user uses a single account to authenticate with multiple apps or services.
The main appeal of SSO is that users don’t have to create and remember a new set of credentials, allowing them to maintain a one-password lifestyle, without the normal downsides of password reuse.
However, despite its appeal, SSO has its drawbacks as well. Specifically, most SSO providers require that you provide your email address (and sometimes other information as well) to the service you’re authenticating with.
While providing an email address seems innocuous, shady services will often sell lists of email addresses to advertisers or spammers, greatly increasing the spam mail you have to deal with. Far worse, even if a service has no malicious intentions, data breaches can expose your email to hackers worldwide, opening up the possibility of attacks on accounts you’ve created around the Web with that same email.
With this backdrop in mind, earlier this month Apple announced a new ‘Sign in with Apple’ feature that, at first glance, works very similarly to the SSO mechanisms from Google, Facebook, and others that thousands of apps use today.
However, Apple’s new authentication workflow offers one innovative twist: when you sign in with Apple, you get to choose whether you want to share your email with the service you’re signing up for, or, whether to hide it from that service.
If you choose to hide your email, Apple will create a randomly generated Apple-hosted email address, which will receive all messages on your behalf, and forward them to your legitimate email address.
This workflow alleviates many of the privacy concerns associated with similar SSO solutions from companies like Google and Facebook. If a shady service sells your email to an advertiser, you’ll be able to easily turn off email forwarding to stop the unwanted spam. Even better, if your generated email address gets exposed in a data breach, you can rest assured, as your Apple-generated email address is unique, therefore hackers will be unable to use that address in subsequent attacks.
It’s an elegant solution to a common problem; a solution that the likes of Google and Facebook might be hesitant to replicate, because each are companies that earn the bulk of their revenue from advertisers—advertisers that very much like to track users by their email address around the Web. Because Apple does not rely on a similar revenue model, they’re uniquely positioned to innovate and offer users a privacy-focused authentication option. That being said, Apple is not without its own motives.
Apple has a vested interest in being seen as a privacy-focused company, therefore, for them, creating and promoting the ‘Sign in with Apple’ workflow makes a lot of sense.
More interesting is the news that broke shortly after WWDC, when developers found documentation that stated Apple will require apps that support third-party logins to provide a way to sign in with Apple. Here’s the exact wording from Apple’s site.
“Sign In with Apple will be available for beta testing this summer. It will be required as an option for users in apps that support third-party sign-in when it is commercially available later this year.”
This controversial decision immediately sparked a heated debate in the tech world. Those against Apple’s decision argued that Apple is using their monopolistic control over the iOS platform to advance their own SSO solution.
Leveraging their position as gated community guard to push their own single sign on product? Yeah, thats going to get looked at by the EU at the very least. Doesn't matter if its an additional option or not, the fact that its required is enough...— Richard Price (@richardprice ) June 3, 2019
woah. It is "walled garden" moves like this that make me glad I write web apps.— Jared Beck (@jaredowenbeck) June 3, 2019
Monopolist gonna monopolist— Caitlin Fitzharris (@caitlintackles) June 5, 2019
The timing is indeed interesting, as Apple is actively being sued by developers and consumers for its App Store policies. You might think the company would avoid potentially monopolistic moves while other parts of iOS have active anti-trust lawsuits pending—but apparently Apple isn’t worried, or they don’t believe their actions here are monopolistic.
On the other side of the argument, those in favor of Apple’s decision to require ‘Sign in with Apple’ argue that Apple has to require their new workflow for apps to actually use the feature.
The problem "Sign In With Apple" is that it's so delightfully privacy-safe that developers won't offer it. They crave your real email address for reengagement campaigns. Fb happily provides it.— Josh Constine (@JoshConstine) June 3, 2019
Seems like it'd have to be. Otherwise it'd share the same fate as all that BrowserID, OpenID kinda stuff. I think apps often support SSO because they want the data that comes with it. Most were never interested in supporting an option that didn't come with the data.— Moxie Marlinspike (@moxie) June 4, 2019
This side of the argument is compelling. For better or worse, there’s very little incentive for individual apps to implement privacy-focused features for users, so it stands to reason that most would just ignore Apple’s new API if they could.
Remember BrowserID? It was a feature championed by Mozilla to provide SSO across the web using your email address. It was a great idea, and had some real benefits for users, but it never took off because very few developers actually integrated it.
If you’re an app maker, why would you implement BrowserID or ‘Sign in with Apple’ when you have a roadmap full of backlogged tasks? Moreover, the Apple-based workflow aims to prevent your service from gathering user data—data that all marketing and sales departments will have a hard time giving up unless forced.
So although ‘Sign in with Apple’ isn’t perfect, and although it’s concerning to give Apple even more control over iOS users, at least the mandate will force all apps that use third-party logins to seriously reassess how they handle their user’s data.
More broadly speaking, my hope is that Apple’s push here will lead to further advancements into the password management world. It’s 2019 and most people are buying password managers, buying books to write down their passwords, or just giving up and logging in with their cat’s name across the Web. I think we have every right to demand more of the tech giants to help fix this.
For example, both Google and Facebook claim to care about their users’ privacy, and both have the resources to create similar systems, so why shouldn’t we demand they provide a way to authenticate into third-party apps with similar privacy protections? Better yet, what if a tech company reimagined a BrowserID-like solution that avoids one company having total control?
There’s no easy win here, but hopefully Apple’s assertive move will spark innovations that move user security and privacy forward.