Originally published on proxymint.
Amazon allows extra seller accounts only for a legitimate business need. What counts, what each account needs, how teams log in, and where a static IP fits.
TL;DR
- Amazon allows it with a legitimate business need. One Seller Central account per region is the default. Extra accounts are allowed when there is a real business reason and every account is in good standing.
- There is no approval form. Amazon staff have said since 2022 that the seller self-assesses the need. Other regions can differ, so read that region's Seller Central rules.
- Associated accounts share their fate. One deactivation can affect every account linked through people, services or business details. Keep every one of them in good standing.
- Staff and agencies use User Permissions. Each person gets their own login with two-step verification. Nobody shares the owner's password.
Key takeaways
- Check the reason before the setup. If the second brand is not run as its own business, keep it in the existing account.
- Give each account its own real business details. Entity, tax ID, bank and card must be the business's own. A shared household or accountant is fine when it is true.
- Write down why each account exists. A one-page record of the business, the legitimate need and who has access is cheap and answers the first question anyone asks.
- Add a static IP only for a distributed team. One static ISP IP per business in its home country gives remote staff a steady login origin. A one-office team does not need one.
Read the full guide on proxymint, with the commands, tables and sources.
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