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Pulzivo Analytics
Pulzivo Analytics

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Why I Built Pulzivo — One Tool for Both Web and Product Analytics (No More Choosing)

In my previous post, I shared why GA4 felt painfully overkill for my Angular SPA.

Many of you replied asking: "Okay, but what actually makes Pulzivo different from Plausible, PostHog, Fathom, or Mixpanel?"

So I created the Why Pulzivo page. Here’s the honest story behind it, from a developer’s perspective.

The Frustrating Choice Most Tools Force On Us

You basically have two types of tools today:

  • Web analytics tools → Great for page views, bounce rate, traffic sources, but they become useless once the user logs in.
  • Product analytics tools → Excellent for funnels, feature usage, and retention, but they’re heavy, expensive, and overkill for landing pages or content sites.

What if you’re building a SPA where the website is the product?

Or you’re a solo founder running both a marketing site and a SaaS?

Most people end up with two scripts, two dashboards, two bills, and double the privacy/compliance stress.

I got tired of that compromise.

Pulzivo’s Core Idea: One Lightweight Script That Does Both Well

With just one ~5KB script tag, Pulzivo gives you:

Web Analytics (great for content sites, blogs, agencies)

  • Page views, sessions, bounce rate
  • Time on page, traffic sources & referrers
  • Geography and device stats

Product Analytics (great for SaaS and logged-in experiences)

  • Custom events & click tracking
  • Onboarding funnels and drop-offs
  • Feature usage, retention, and returning users

All from the same script. No more choosing sides.

How Pulzivo Compares (Developer View)

Here’s the table I put on the site:

Feature Pulzivo Google Analytics Others
Bundle Size 5KB 45KB+ 25–50KB
Setup Time 60 seconds 30+ minutes 15–60 min
Privacy Built-in Complex Varies
Auto-Tracking Yes Mostly manual Partial
Web + Product Analytics Both Web only Usually one side
Free Tier 10K events/mo Limited Varies

The real wins for me as a developer:

  • Truly cookieless by default → no ugly consent banners in most cases
  • Built specifically for modern SPAs (Angular, React, Vue, Next.js…)
  • Almost zero configuration needed

Who Is Pulzivo Actually For?

  • Indie hackers & solo founders who hate bloated tools
  • Developers frustrated with GA4 in single-page apps
  • Small teams that need both marketing data and product insights
  • Anyone who values speed, simplicity, and real privacy

Ready to Try It?

If this resonates with you, give it a spin.

Start free forever — 10K events per month, no credit card required.

👉 Try Pulzivo Now


Follow the journey on X: @Pulzivo

What do you think?

Are you currently using separate tools for web vs product analytics?

What’s your biggest analytics headache right now?

Next up: A deep dive into reliable form tracking in Angular SPAs (the 6-event funnel that actually works).

Let me know in the comments!

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